Audi has broken a contract with Ksenia Sobchak due suspicion of racism. The presenter was the advertising face of the brand for the last eight years.
Audi has angered some publications in Instagram account Sobchak. “We know the incidents are unacceptable,” — said the representative of the company Werner Neuhold.
Sobchak on June 2 via Instagram spoke out against racism and police brutality, but was indignant that the murder of black George Floyd in Minneapolis “ends with the looting of shops” and “destroying someone else’s private property” under the slogan “Eat the rich” (“Eat the rich”). While Sobchak was accompanied by the publication of a photo with a black man.
Later, Sobchak protested the removal from the library of the HBO film “gone with the wind” for racism. The presenter admitted that this is her favorite movie, and described the situation as “insanity.”
6 Jun TV presenter posted a video with the caption “Minneapolis, I’m with you. To watch with sound”. Against the black screen the song sounded “Killed a Negro” group “Forbidden drummers”.
it was Later revealed that the publication of the video was an assignment in YouTube show Comment Out where the stars fulfill the sentence or write provocative comments.
In November 2019 Forbes named the most successful Sobchak Instagram-blogger Russia. In addition to Audi, it advertises brands Dior and Bosco, as well as the Beluga vodka. At that time, the earnings Sobchak in Instagram was valued at $1.6 million — two times more than her nearest competitor, TV presenter Regina Todorenko.
