What do you expect from our movie aliens and what they offer in return? Ogonek watched, how is the digital forum Key Buyers Event — a new site for Dating foreign specialists and Russian filmmakers.Egor Moskvityanin at this time in Russia took place the film festival “Kinotavr” — he was the unofficial review of the main trends in Russian cinema over the past year. This year’s Sochi film festival, for obvious reasons, been postponed until autumn, but the law of conservation of energy work: the same numbers from 8 to 15 June, Russia held a virtual film market Key Buyers Event. However, he, unlike the “Kinotavr”, aimed not so much at the domestic audience, and foreign experts — European, American, Asian buyers and distributors who are interested in our movies and TV shows. As well as international producers who continue to search for fresh ideas and talents to new projects. Journalists participating in the forum, this, in turn, provided a unique opportunity to escape from the “internal Affairs” and to know what is the cinematic image of Russia for export.Prior to the epidemic, the work of experts in the global film markets and festivals resembled a game of “Monopoly”: the participants tirelessly rode between the meetings and the screenings, talked about his projects, threw the bones, cut deals and rarely slept more than four hours a day. To withstand such a rhythm, it is necessary to isolate from all the other cases, so the filmmakers summits are usually held in European resorts or North American cities which Wake up when the rest of the world is asleep. The same working atmosphere in the fall of 2019 in Moscow tried to create the first Key Buyers Event, organised by the “Roskino” and “Ekspokontent”. From 25 to 27 October Russia was visited by representatives of nearly 70 foreign companies from 25 countries. But online markets are in a more comfortable operation, and in 2020 the interest in the virtual version of Key Buyers Event was much higher. Only 8 and 9 June the digital platform visited by thousands of professionals, more than half of them were foreigners.The most important Event for Key Buyers, as in any industrial forum took place behind closed doors, then to make the evening news. At the end of “auction” series on the surface of life “Kept woman” by Konstantin Bogomolov will show in Britain. Cartoons of Voronezh Studio Wizart (which once made a computer game, but managed to re after the crisis in this industry) get to Africa and India. A post-apocalyptic Thriller “Outpost” Egor Baranova open poslegarantiynyy rental in Japan.The number one reason is the lack of understanding by foreigners who and how makes movies and TV shows in Russia. Low cost PR��production of content for its relatively high quality and really our competitive advantage, this is especially evident in the fantastic and military projects with computer graphics. But while foreign producers to establish strong relationships with Russian, this anomaly is more likely to scare than attract. The second reason is the insufficient presence of international platforms such as Netflix and Amazon in Russia. The stream will continue to be happy to buy our content, but their own production, they will open not earlier than rack up several million subscribers among Russians. This journey will be long and because of the strong competition from the local system, and because of the nature of legislation and due to the falling household incomes, and because of the tradition of piracy.But the problem of business and Economics joins the third — the problem of culture. According to Barmak, all the countries and regions whose stories become successful in the world, know exactly what they sell. The slogan of Spain would sound like this: “We are the best lovers in the world.” Because the series of this country’s inherent sensuality and eroticism, passionate scenarios, and “soap” actor types. The Scandinavians are good detectives, it is strict, but expressive of Northern Noir, not to be confused with the French or with us. And the parade of Korean culture in connection with the success of “Parasites” over the past year written about a million words. What place in this ecosystem can take Russia?.. And Barmak, and visited with Key Buyers at last year’s Event, Kazufumi Nagasawa (regional Director streaming Hulu) gave similar — and unexpected — response: Russia in the view of the world is known primarily for his science fiction. For example, Barmak wants to do a series on “roadside Picnic” by the Strugatsky brothers (the story is in the lead among the other works of authors by number of translations into foreign languages and publications outside the former USSR: more than 60 editions in 22 countries.— “On”). This imaginary “roadside”, in his opinion, is today between Russian literature and Soviet cinema. “You need to ask yourself is, what lies in the heart of the Russian person”— tells Russian filmmakers international producer.A huge number of paintings, which we expect to sell abroad, dedicated to the great Patriotic war. The two most popular sub — genre- the battle-blockbuster movies and drama about the Holocaust. But telling about the defense of Moscow the film “Podolsk cadets” indistinguishable from other historical fighters: eyes catch the time lapse, gloomy color correction and other means of expression, having turned into a cliché. And referring to the Holocaust movies “Kaddish” (Director Konstantin FAM) and “the Oath” (directed by Roman Nesterenko), it seems, risk in the same trap as the recent “Sobibor” Konstantin Khabensky. The viewer must preserve the historical memory of the traumas of the past, but at the same time, he needs a new pictorial approaches. It is impossible not to reckon with what has been done on this subject in world cinema, for example with the same “Schindler’s List” Spielberg. Every notable film on this subject always takes a step into the unknown, not afraid to experiment. In the movie “Life is beautiful” Italian Roberto Benigni adults to protect children, pretending that the concentration camp is dangerous “role-playing” game. In “Son of Saul” Laszlo Nemeth shot on 35-millimeter film created a frightening presence. “Paradise” by Andrei Konchalovsky, the camp was purgatory with the function of the international airport — a Russian aristocrat, a German officer and a French collaborator after death went in different directions. And in “Lessons Farsi” Vadim Perelman the relationship between prisoner and jailer resembled a picaresque tale about a cunning Fox and a cruel wolf. All the Key Event for Buyers of paintings novelty is felt only in the movies “Fire!” Maria Ignatenko and “the Red Ghost” by Andrey Bogatyrev. The first film — a drama about the Holocaust with special visuals, which is hard to describe. But anyone who has seen the grim phantasmagoria Ignatenko “the City fell asleep,” trust the vision of this Director. The second film seems dashing and bloody absurdity in the spirit of “inglorious bastards” by Quentin Tarantino. Whether a Western or a comic book about the Russian avenger, single-handedly terrorizing the whole battalions of Germans.Photo: Answera popular article of our exports is a noble splint. Infinitely beautiful the film “Silver skates” combines the stories which are famous in Russia, and the themes that concerns the whole world. On the eve, 1900, the canals and squares of St. Petersburg turned into one huge, bathed in the Golden lights of the rink. And ice bump into each other the boy is a poor and rebel-aristocrat. Fabulous Fleur this story is comparable to disney’s “Anastasia”, almost ballet choreography with your favorite TV shows, the Russians and the passions — “Titanic” (between the characters which also melted the ice). But more interesting: world cinema in recent years are increasingly returning to the turn of the XIX and XX centuries as a turning point in history. Time itself there is not exposed the hoax, and psychoanalysis, as in the movie “Sunset” or the series “Freud”. What will be Russia’s contribution?Photo: Central Partnershipreg important article of export — the films in which the Western approach to drama meets with Russian subjects. For example, action on the fight against the elements “Fire” (directed by Alex Needed) and “Chernobyl: the Abyss”. Among the authors of the first — screenwriter of “move up” Nicholas CalicoV. the Director of the second — Danila Kozlovsky, even in “Coach” who taught (according to his interview) his crew to play by international rules. Russia, just like during the Soviet-Italian for “red tent” (1969) with Sean Connery — involved today in the shooting of an international film “North pole” dedicated to the Arctic expedition of 1928. Citizens of the world seem like a domestic horror “drone” (directed by Jordan Rudin, Bazelevs production), in which a flying machine terrorizes women, and fantasy drama “Running” (directed by Andrey Zagidullin), the hero of which, like the American 2004 film “the butterfly Effect”, looking in the past the cure for a broken present.Photo: Central Partnershipe the main merit of Key Buyers Event that equal access to this market and the traditional movie and movie young. So, the market will judge them. Each old-fashioned sports drama like “Streltsov” Oleksandr Petrov of our filmmakers suddenly is a modern response like “Neutral” (sports Comedy Maxim Sveshnikov, 2020), the ball in which chase girls headed Love Aksenova in the title role. Yes, the European picture “bend it like Beckham” with keira Knightley ended up back in 2002, but better late than never.And yet, according to the program Key Buyers Event, our filmmakers have become interested in three topics that have long concerned about their colleagues from other countries— the “new old age”, the history of Ethnography and conversations with children on serious topics. In the sensitive drama “Land of Elsa,” Yulia Kolesnik — adaptation of the successful play of the Ural playwright Yaroslava Pulinovich — the heroes find a second chance at love in old age (in leading roles Veniamin Smekhov and Irina Pechernikova). In the Comedy “Happy ending” (Director Yevgeny shelyakin, 2020) which can be witty and vulgar, Russian old man suddenly starts a new life in Thailand — such are the fruits of the pension reform. And drama “the Whaler” (directed by Philip St. George) and “Palmyra” (directed by Ivan Bolotnikov) offer the viewer to empathize with the still unfamiliar heroes. In “the Whaler” is a Chukchi boy, fascinated by the beauty of the Internet and decided to go for it at the end of the world. And in “Palmira” — a resident of Dagestan, trying to regain his daughter, recruited by the terrorists. Finally, the animated series BonE Voyage is not afraid to speak with the young audience about death.There is a sense that domestic TV series before the film will offer foreign market those “fantastic stories”. The futuristic movies of our Key Buyers Event — Thriller “Presumption of guilt” (directed by Oleg Asadulin), in which the ethics of “12 angry men” is faced with the technology of “Black mirror”. The characters participate in the experiment — testing the computeryuternoj programs to replace live judges. If you succeed, the most humane court in the world suddenly becomes the robot, but will be delighted if this accused?..It is felt that the creators of the series are accustomed to competition and the struggle for the audience, unlike the filmmakers, who in recent years were due to the protectionism of the state, in a more comfortable environment and not trying to break the format. And now the Russian series were closer to international standards.To Key Buyers Event flashed footage of the local steampunk detective “Sherlock in Russia,” (directed by Nurbek Ergen, 2020) with Maxim Matveev and Konstantin Bogomolov; of fantasy — “Shaman” (Director: Rustam Mosafir, 2020) with Alexander Kuznetsov in the lead role; mystification — “Dyatlov Pass” (directed by Valeriy Fedorovich, Evgeniy Nikishov). The heroes of the new art show “the Big game” (directed by Karen Oganesyan), which should appear in 2020 to service Premier— participants of a reality show on survival in the wild. However, the encounter they will have with it is really fantastic creatures from a parallel world.In America the series with a similar plot filmed seven years ago and it was called, ironically, “Siberia” (2013). Apparently, the “conquest of Siberia” — this is the immediate task of Russian filmmakers: foreigners should make sure that Russia and fiction are able to do at a decent level. This process will take time, but time to come up with the answer to the question of Barmak that is at the core of Russian identity. And yet, his simple version of the answer offers only a Comedy “goodbye, America” by Sarik Andreasyan with Dmitry Nagiyev in the title role: the emigrant story that visiting is good, but home is best.
