the World will never be the same. And the experience of isolation does not pass in vain. Especially for culture. In the difficult days museums have plunged into online projects with the mind – art has become closer and more accessible. Some projects are shot, others drowned in the stream of the virtual ocean. New technologies, formats, and professions. What will remain with us from the period of the virtual culture?
it is Clear that each Museum and to the isolation was the site and various online projects. But I’ve been doing them more often so far as, and the main forces went to the organization of offline events. It is understandable – the art requires to contact the living. Every artwork has its own energy, every exhibition has its own atmosphere, from any Museum – his spirit. And no, even the most advanced simulacrum, can not replace real art. However, isolation had no choice.
Museums and galleries wouldn’t just step aside, but they would have not given: after the closure on March 18, Russian art sites on keratin followed by the disposal of the Ministry of culture – all to work online. And they worked – turned on the imagination and ingenuity, and most importantly, invested in the development of online projects in which many previously had to save. Accordingly, the larger Museum, the more he was able to connect the human and financial resources. What are the experiences?
for Example, flash mobs. Museums picked up the fashionable trends from social networks. So, the Museum of architecture named after Schusev, Moscow decided to support originated in Italy flash mob #Merismopedia. And tell about the buildings that we have to watch every day, but many before and thought that it might be the construction of a modernist or avant-garde. However, even the view of the buildings is of special significance when you look at it every day and can be considered in detail. To see something more than the everyday landscape – a useful meditation. However, nerve time better fit “Bored flashmob”.
the photo staff of museums, libraries, theatres and concert halls holding signs that wanted to cry and laugh: “Nobody’s arguing with the cloakroom”, “Nobody Poteet chandelier”, “no One touches the exhibits”. Flash mobs were born a great many. But the greatest popularity was received anthenticity flashmob #etisalate, not invented by the Museum workers and ordinary people. The rules are simple and new: need to repeat the picture and put the photo on Facebook. But in the days of isolation the idea of the shot. For the first week of the project’s existence hundreds of thousands of users come up with their own, often highly original and ironic repetitions of famous and little known paintings, sculptures, even video. Featured prominently and “Monstration” – an annual event absurdist slogans, held in the 16th time and for the first time online. Surely these ICStorii, like many others, will live as a cultural phenomenon of the quarantine time, and may be the subject of research or a Museum exhibition. However, passing the peak of isolation, people are a little tired, and now fleshmoba activity subsided. But in this virtual practice has the obvious advantage – it is interactive, and therefore became popular. Gave many the strength and desire to move forward, without leaving home. We can predict that such experiments will ispolzuetsa in the cultural environment.
best of all “gone” it is interactive – that requires participation, but too serious results. Video conferencing proved to be very useful in different ways. All meetings, including Museum and gallery, were made online. Analyzing the insulation of days, the heads of the leading museums echo each other: online meeting is much more effective real. No need to wait, you can’t be distracted by the phone, you can gather people who are very far away. Now apparently this practice is widespread.
The “Zuma” successfully moved, and many educational and discussion program, as pre-existing and invented in the days of carotene. Such programmes are mostly targeted. So, “Winery” launched the program “ArtStream”, focused mainly on emerging artists and collectors. Weekly broadcast continues after the lifting of the quarantine. And the Moscow Museum of modern art, who for two years conducted seminars on socio-cultural engineering for cultural (within a large regional educational programs Cultural platform ARTEKNO), moved online. Updated program opened with a discussion of the “Cultural production and COVID-19” and finished by talking about practices that will remain after the pandemic.
– Online workshops helped to acquaint among themselves participants of the program from different cities, – says the curator of the regional education programs the ART-Irina Sosnovskaya. – The world will never be the same and part of the educational programs will remain online but we will have to continue to master the profession of a digital teacher, learning to speak, not seeing the audience, and moderate members located in different time zones.
Indeed, when museums went online, there was a need for new specialties. For example, a digital curator responsible for the exhibition in the virtual space. It’s not the same thing as to make the project in the “real world”. Exhibition of quarantine time is a special phenomenon. There are many variations for the submission of projects. Firstly, online-esters with real exposures that cannot attend the audience, but it is possible neatly to mount offline. This project presented ��Udarnik Sergey Katran in the “Forest exhibition” in the Gallery “Elektrozavod” in the opening day, he is half an hour to read different philosophical works on the nature of plants and trees among insulation of the art facilities – the branches, wrapped in foil. Second, VR-show, created in a separate numeric field. Here at the forefront of the artist Dmitry Vrubel, who created VRТЕКУ a digital Museum where you can see the world’s masterpieces and works by contemporary artists. Being there, you feel like in a computer game – see the feet and hands, unable to touch the picture. In the days of isolation Vrubel together with Marat Gelman and Sergey Serov made a separate project – “Easter exhibition” where the audience could see the works of designers on the theme of Easter, being inside the egg. In General, then you can play with the space. Finally, a 3D-exhibition. Many museums around the world have gone down this familiar path and created virtual copies of their real spaces. In the digital version of the Uffizi Gallery, for example, you can walk, moving from picture to picture: like a game of hopscotch – jump from point to point, from masterpiece to masterpiece.
Many museums have made various tour in their exhibitions and permanent expositions. The Hermitage, the Tretyakov gallery, the Pushkin, the Multimedia art Museum – on the site each have their own “walk”, performed in a different key. Tretyakov, for example, invites you to walk through the main halls in the company of Sergei Shnurov. Pushkin in “Night of museums” took a night hike through the halls with the artist Dmitry Gutov and his son. Another project of the Pushkin Museum of “100 ways to live a moment” is working and live around them dedicated to the experiences of time thinking about. About MAMMA best of all says the mother of a Museum Olga Sviblova. The Hermitage has been practiced tour, it has 3D-walking around all the halls. In General, a lot of material. Importantly, the Internet pulled, and in Russia with the speed of often the problems.
And yet, what is new gave the quarantine in this format? First, the importance of installation and material supply. “Sometimes one and the same material is reduced, and get a completely different tour” – says Olga Sviblova. Second, an important work in social networks, where you can show a small announcement, which will take the audience on the basic material. Promotion of the virtual project is a separate art. This became obvious when during the quarantine online has become so much that the audience did not have time to monitor the broadcasts, or just tired from a virtual stream.
yet Another genre – the Museum of online games. For example, the Tretyakov gallery has released the game “Museum professional”, where everyone can try to collect the passport picture, is it to find inveraray the room in the vault to do a chest x-ray, etc. an interesting story – however, it will be interesting, rather, with��odenton that are going to connect his life with museums, rather than to everyone. The gallery also launched an online game “Lessons Serov”, which, perhaps, will be of interest and the wider public.
in short, cultural institutions plunged into digital with a head here and now – an ocean of possibilities. However, the live impression no project can replace. Still, each format is, rather, the development of real contact with the work, or the consolidation of previously seen material. Otherwise, do not cling. Or catchy, but not as in the “real world.” But now the man who, say, going to another city and chooses a point for a cultural visit, you will be able to masksimum information before the actual meeting with the Museum or with a specific product. Museums that were previously unattainable, have become much closer. Seek and ye shall find.
However, there arises another question. Many of the esters with the opening of exhibitions museums then did not spread to the network to keep the time of exclusivity. “I think in the future when the crisis has gone, the Museum online project, will work about as online movie theaters where to watch the movie, you have to pay a lot of money, a nominal amount. This is inevitable and logical,” – says Olga Sviblova.
But in the future, until all of the free and the maximum available. A few months culture in a digital format such a breakthrough, what was never. And we have yet to sense and evaluate the results of these crazy, virtual times. One thing is clear – the Museum the world of digital vaccine, and this vaccine is now to promote his work in the online space.