In Ukraine, the Russian military continues to have problems. There is a lack of trained soldiers. This is about to change with a new, bizarre campaign.

A video shows a young man choosing to fight in the Russian army instead of continuing to party and drink with his friends. The man is finally surprised that he can afford a new car with his military contract. The video was posted on social media on December 14th.

It is designed to help Russia recruit more armed forces. Morale, patriotism and social advancement opportunities are used to make it palatable for men to go to war.

Another film was released a day later: A woman is so impressed by the courage of her former boyfriend fighting in the war that she begs him to come back to her.

Another video shows the scene of a man quitting his low-paying factory job and going to war.

Many of the films want to show the men how they can escape their gloomy everyday life, which is said to consist mainly of drinking vodka, poverty and helplessness. A statement made by Vladimir Putin at a meeting with soldiers’ mothers in November also fits into this rhetoric. It is better to be killed fighting for the fatherland than to drink vodka to death, Putin said.

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According to reports, however, the Russian army is not only lacking in personnel, but also in provisions and equipment. The Kremlin, meanwhile, denies that more armed forces are needed.

At the end of September, the Russian despot announced a partial mobilization of the armed forces, more than 300,000 people were mobilized across Russia. The Kremlin hoped for new successes in the war against Ukraine.

According to Kremlin chief Vladimir Putin, half of the 300,000 mobilized Russian reservists are already deployed in the combat zone in Ukraine. The remaining 150,000 men are housed in bases as a “combat reserve,” said Putin at a meeting with representatives of a human rights council he had set up in early December.

At a recent press conference, Putin tried to assure that there were no plans for additional mobilization.