After the meat price rose sharply in March, the two discounter giants Aldi Süd and Aldi Nord pulled out the red pencil. Many meat products have been reduced. FOCUS Online says where you can save now – and how you can benefit from it.
In the middle of the current inflation phase, there is a ray of hope for consumers: the prices for minced meat, bratwurst and steaks are falling in German retail. First, Aldi Nord and Aldi Süd made the price adjustment. Other retailers are now following suit. Including Netto Marken-Discount, Lidl and Norma.
“After there was initially a significant increase in the market at the beginning of the year, we are currently seeing base prices falling again, especially for pork,” explain the press offices of Aldi Süd and Aldi Nord. This is not least due to the still high overcapacities in Germany.
There are a number of reasons for the overcapacity in meat production. Meat consumption in Germany has been declining for some time. According to the Federal Agency for Agriculture and Food, it was 55 kilograms last year. Ten years earlier it was 7.8 kilograms more per person per year.
Instead, business with vegan and vegetarian meat substitutes is booming.
The background is that the meat price had risen by almost 17 percent since March 2022. The price increase for minced meat, cevapcici, bratwurst, schnitzel and grilled chicken was particularly sharp. Supermarkets and discounters are asking for prices of up to 14 euros per kilo for organic minced meat. For a 400-gram bowl, consumers at Edeka and Rewe sometimes pay more than six euros.
This affects the purchasing mood of customers. The high inflation and the increased prices are spoiling the desire for sausages, chops and steaks for many people. “Despite the good barbecue weather, demand is not really picking up yet,” observed the agricultural information service AMI.
According to a representative Forsa survey published a few weeks ago, 42 percent of people in Germany have reduced their meat and fish consumption in order to cook more sparingly.
According to research by FOCUS Online, consumers save ten percent on individual meat packs.
The following products are now cheaper in the supermarket:
Consumers save more than 1.50 euros per pack on:
Example: The 400 gram bowl of organic minced pork cost 5.59 euros last Friday. Consumers now pay EUR 3.99 for it.
The price reduction for minced beef and organic minced beef is smaller. The packs are now ten cents cheaper in the refrigerated counter.
Pay attention to the sell-by date and stock up now. It will not be cheaper for meat in the next few months.
Meat products, minced meat and sausages can be frozen and left to defrost a few hours before preparation. You can leave sausage in the freezer for a maximum of two months. After this period, however, the goods could taste rancid.
Good to know: Teewurst, yellow sausage, veal liver sausage, bratwurst, salmon ham, cabanossi, poultry sausage, chicken breast fillet, poultry salami or ham went up by up to 25 cents per pack in all supermarkets and discounter markets.
Example of cold cuts, salami from “Herzenssache”: instead of 1.79 euros, customers now pay 1.99 euros for 70 grams. The cold cuts from Wiesenhof cost 1.19 euros at Edeka on Friday morning. The 80 gram pack was now available on Saturday for 1.29 euros.
Despite the expensive wave, you can save when shopping.
Special and weekly offers remain an important building block for Aldi Süd, Aldi Nord, Lidl, Rewe, Edeka, Hit and Co.
Look in brochures and pay attention to billboards in the branches. Coupons and vouchers can also make weekly shopping cheaper. We list the corresponding offers for you here. We provide an overview of how you can save in the supermarket here: At Aldi, Lidl, Rewe or Edeka – with simple tips you can immediately save 140 euros a month in the supermarket