In the site we Wanted to share news from the world of beauty that I want to get right now. Today in our wishlist — summer waterproof Resist Aqua line from Make Up For Ever. The collection includes shadow pencil Smoky Shadow, classic eyeliner Eye Pencil all colors and with different textures.
Summer is putting on makeup to leave the house, like make-up “floats”, not withstanding humidity and 30 degree heat. Not gonna happen with a new collection of resistant products by Make Up For Ever. They will remain intact for 24 hours (tested by makeup artists), not afraid of sweat and water.
The new summer line Resist Aqua presents two product: shadows in the classic pencil and eyeliners.
the effectiveness of the product is important, but the makeup is still a game. I wanted to create: gives product, easy to use, combining the endless colors and high technology. I wanted to makeover has become a source of inspiration, providing boundless opportunities
— tells Dani Sanz, the founder of the brand.
Painter and sculptor by training, Dani Sanz discovered makeup and body art, working in the theater. In the 1980s the choice of makeup products and shades were quite modest. To remedy this situation, in 1984 she created the brand Make Up For Ever. Developed the first vysokomehanizirovannoe product formulation and made a real breakthrough in the world of makeup.
In recent years, Dani Sanz has taught the professional techniques of makeup, and inspired a generation of makeup artists.
the Story line of waterproof Aqua started in 1991, when the synchronised swimming champion of France Muriel Hermine asked Dani to create a beauty product for her show Sirella. So the beautician developed the formula, tested on professional athletes under the water.
the Product was not only waterproof, but also did not spread during active movements. The tool had to taste professional makeup artists working in extreme conditions: from the backstage shots to the catwalks.
under the bright spotlights and the flashes of cameras.
After years of testing formulas in different conditions (heat, humidity) in 2007, the brand has launched a line of Aqua. This summer collection has slightly changed its name and became Aqua Resist.
the Line includes two new products: pencils, Color Pencils, Aqua Resist (10 shades) and shadow stick Aqua Resist the Smoky Shadows (11 shades). They passed two tests. First, the participants of the experiment, which painted shadows, were exposed to a humidity of 90% and a temperature of 40 °C for 6 minutes 3 times, repeating the test every 20 minutes.
And then the volunteers participated in three sessions of Cycling at 65 minutes each in the room at a temperature of 27 °C and humidity 45%.
In this ngikak preservative for durability in the formula not added. It contains only carefully selected ingredients approved by ophthalmologists: the products are suitable for sensitive eyes and for those wearing contact lenses. New item in its water resistance, easy to apply, but plastic the texture is easily removed when removing make-up.
the Shadow stick can be used as pencil (the mucous membrane), liner (upper or lower lash line) and as a classic of the shadow.
Models for the campaign were painting famous artist James Kaliardos. His work is well known in the industry: James is working on the backstage of the main fashion weeks, and also actively participates in advertising campaigns, shot by famous photographers (Steven Klein, Steve Meisel, Irving Penn and Richard Avedon). James works with many celebrities, including Madonna, Lady Gaga, Beyonce, Angelina Jolie, Cameron Diaz and tyra banks.
Resist Aqua Eye Pencil — 1 850 RUB.
Resist Aqua Smoky Shadow — 1 850 rubles.
