Against the background of a widespread campaign against racism in the United States to the names of the clubs from the three leagues North American football (NFL), baseball and hockey — the defenders of native Americans came claims. Now a few of the top teams can change their names and logos, otherwise, the clubs in danger of losing sponsors and investors. First on the verge of rupture of partner relations with the biggest partners were the football “Washington Redskins”: Amazon.com, Nike, Walmart and Target have already stopped selling products with the symbols of the team.North American sports have faced an unexpected problem. After the murder of George Floyd in Minneapolis between elite clubs, the name of which is “native American theme”, and the defenders of the native Americans under the leadership of the National Congress of American Indians escalated the conflict. Now some teams (one of them was titled and recognized brands with a long history) will have to consider adjusting their names and logos. At the moment we are talking about hockey “Chicago Blackhawks” football “Washington Redskins”, “Kansas city Chiefs”, baseball “Atlanta Braves”, “Texas Rangers” and “the Cleveland Indians”. Line categorical rejection of rebranding at the moment, decided to stick in “Braves” and “Rangers”. To him this week and joined the “Blackhawks”.The name of the club “Chicago Blackhawks” for almost a hundred years: the first owner Frederic McLaughlin chose it in honor of the legendary infantry division, where he previously served. The club does not believe that the use of an image can in any way to insult native Americans. “We honour the legacy of Black Hawk down and realize that between respect and disrespect there is a fine line,” reads the statement on the official website of “Chicago”.Originally did not want to change the name “Washington Redskins” (“Washington Redskins”): outrage among native Americans caused “a derogatory reference to skin color” of the Indians. And calls to change the names of the club began to sound long before in the United States gained popularity the movement Black Lives Matter. The first group of Indians expressed dissatisfaction with the combination, according to The Washington Post, back in 1971-1972. Later, this question came back repeatedly, however the club at the end of trials advocated the use of the word “Redskins”. Owner Dan Snyder in 2013 said USA Today that never change the name.This “never” lasted seven years. Now, when sponsorship of the company were adjusted on the termination of cooperation with “Redskins”, the club has decided to go back down. Amazon.com, Nike, Target and Walmart have already removed all products that contain emblems and symbols “Redskins”, with its�� sites. With the requirement to change the name was made and FedEx — a company with rights to the home stadium name “Washington Redskins”. After pressure on the club increased to the limit, on the official website of the team appeared a statement saying that the title will be “analyzed in light of recent events in the country.”Without much resistance surrendered and the “Cleveland Indians” to abandon the name, which baseball club is in 1915, decided pretty quickly. This is not the first time, the Indians go towards the defenders of the native Americans. Two years ago the club has had to make concessions, then “Cleveland” refused to use caricature of chief Wahoo on the sport gear — this was not possible to seek opponents the “Cleveland” of about 50 years.The change of the name “Redskins” and “Indians” has provoked outrage from U.S. President Donald trump. “Clubs are called based on their strength and not from weakness. Now the legendary sports franchises, such as “Washington Redskins” and “Cleveland Indians” look like they will change the name because of political correctness”— he wrote on Twitter.”Kansas city Chiefs (the Chiefs from Kansas city”) has not yet spoken about his plans for the name. The reigning Champions of the NFL is quite often criticized for the use of the costumes of native Americans and the imitation of their ritual actions. Then the team mascot was a horseman, dressed in the costume of a native American riding a horse named Warpaint, which translates as “war paint”.Ekaterina Remizova
