more and more people abandon traditional purchases and dramatically cutting spending, starting to save, even on food. In early may, about the transition in a forced regime of belt-tightening said 44% of Russians, while a month earlier, at the start of mode isolation, there were 28%. This is evidenced by published on the website of the Central Bank a study, conducted by sociologists of “old” by the order of the Bank of Russia. The bulk of the respondents refers to a serious deterioration in the financial situation during the past month.

we are Talking about a major restructuring of consumer behavior in the face of the restrictive measures imposed to combat the spread of coronavirus infection.

In recent weeks the cost of purchasing products decreased 31%, with most of the people refused the “extra” fruit and vegetables, meat and sweets. Non-food items (mainly clothes and shoes) have less to buy 12% of survey participants.

69% noted an increase in food prices, and the rise in prices of vegetables and fruits indicated 40%, groceries – 31%, meat 21%, dairy products – 17%, bakery products -15%. A quarter of Russians had to begin spending their postponed for a “rainy day” savings.

“we Must remember that at the end of March-beginning of April, many were purchased in advance, did food stocks, says the Professor of Financial University under the government of the Russian Federation Alexander Safonov. – At that moment there was a brief surge in consumer activity, followed by recession and then a lull. However, the situation with the current costs from week to week is getting worse, resources in the form of wages and savings as extending the isolation exhausted”.

the Most unfortunate expert believes that people trim your diet. It is clear that life itself forces them to give up spending on cultural events, from buying cars, trips and clothes.

But austerity on food is too much. And long to adhere to the mobilization of consumption patterns is incredibly difficult. Meanwhile Safonov convinced that before the end of the year the situation will not improve, because all businesses, all businesses and companies reduce the salaries of employees from 10% to 30% refuse from social package. The most affected sector, especially the catering (cafes, restaurants), services will not be restored in the same volume even after exiting the regime of restrictive measures. This, in turn, will hit tourist flows within the country.

as for unemployment, that only last month the official status of the unemployed, according to the Ministry of labor, received more than half a million people. Such growth rates in recent Russian history has never been.

Read the “Mask mode Russians will cost 5,000 rubles per month”