Over the past decade, the healthcare industry has shifted its focus from outcome-based care to patient-centered care, prioritizing quality care, cost reduction, and patient satisfaction. As patients’ preferences for accessing healthcare services, information, and interactions continue to evolve, it’s crucial for healthcare organizations to stay connected with them.
To stay ahead in this changing landscape, the healthcare industry is leveraging technology to bid farewell to obsolete practices and methods. Salesforce offers healthcare solutions that enable healthcare organizations to improve patient- healthcare provider relationships, reduce costs, and manage records more efficiently.
As a result, many healthcare organizations are adopting Salesforce CRM to enhance their services and overcome implementation challenges associated with Salesforce healthcare solutions. Let’s take a closer look.
What is Salesforce Health Cloud?
Salesforce Health Cloud is a comprehensive solution that leverages mobile, cloud, and social technologies to provide healthcare stakeholders such as patients, administrators, doctors, specialists, and labs with seamless access to critical data anytime, anywhere.
It goes beyond traditional record and relationship management, enabling connected patient engagement, proactive decision-making, personalized care, and holistic patient management through a 360-degree view of patient data and tasks.
While it can be challenging to identify the specific benefits of Salesforce Health Cloud for your healthcare organization, consulting services can help you understand its potential.
Top Key Benefits Healthcare of Salesforce Health Cloud Implementation
1. Improved Patient Experience
One of the critical benefits of Salesforce healthcare solutions is improved patient experience. In addition to providing treatment, healthcare professionals must handle communication between care teams, patients, physician networks, and other siloed systems, which can be a complex and time-consuming process. Salesforce healthcare solutions bring all these systems together, collect data, and provide a unified platform for healthcare professionals. This holistic view of patient data enables HCPs to deliver personalized, high-quality care through patients’ preferred communication channels. The healthcare support team can also use interaction data to intelligently coordinate care and optimize patient experience. For example, Tribeca Pediatrics used Salesforce Health Cloud to deliver personalized healthcare services to thousands of patients in New York and Los Angeles at scale by integrating electronic health record systems and providing a 360-degree view of data distributed across different systems.
2. Enhancing Patient Engagement through Preventive Measures
Real-time coordination between healthcare professionals and patients is becoming increasingly popular. With Salesforce Health Cloud implementation, home nurses, care coordinators, and healthcare providers can connect and collaborate with patients through their preferred communication channels. Piedmont Healthcare is an example of an organization that takes personalized care to the next level by detecting health variations in patient data and providing necessary treatment before patients need to visit the hospital.
Salesforce Health Cloud leverages patients’ social data to identify potential health hazards and take proactive measures to mitigate risks. This easy data accessibility also helps determine if a patient needs to go to the hospital and what transportation and accommodation facilities are required to get there. Physicians’ leads are tracked and nurtured across all departments to achieve maximum benefits. Preventive measures can help people live healthier lives and stay engaged with their healthcare service providers.
3. Streamlining Healthcare Modernization through Seamless Integration
One of the most significant obstacles in modernizing healthcare systems is the incompatibility of innovative solutions with existing systems. However, Salesforce Health Cloud offers a highly flexible and adaptable solution that seamlessly integrates with most healthcare organizations’ existing infrastructure.
Salesforce Health Cloud is designed to work smoothly with various interfaces, making integration with EHR systems, ERP systems, and EMR frameworks effortless. Its compatibility with existing systems eliminates the need for healthcare organizations to undergo time-consuming and expensive overhauls of their infrastructure, enabling a faster and more efficient transition to modernized healthcare systems.
4. Sales and Medical Devices optimization
Sales and medical device optimization are achieved by utilizing the Salesforce Health Cloud. This solution offers centralized data storage, key insight generation, and task automation capabilities for medical equipment manufacturers. In turn, medical staff can benefit from real-time treatment predictions, statistics, and insights for every contract, leading to significant enhancements in the treatment process.
5. Real-Time Communication
Real-time communication is a key feature of the Salesforce Health Cloud, which facilitates constant contact between patients and medical professionals. Additionally, businesses can connect to the private Salesforce community to obtain real-time healthcare advice, further enhancing patient convenience. As a result, your patients develop confidence and trust in the healthcare system.
6. Shield Security Feature
Shield Security is an important aspect of the Salesforce Health Cloud, especially when the platform is connected and integrated with multiple applications. Key security tools such as field audit trials, shield monitoring, platform encryption, and event monitoring ensure compliance and governance for critical business applications. These features, along with interoperability, make the Salesforce Health Cloud the top transformative healthcare platform of the next generation.
The health cloud platform from Salesforce optimizes the use of technology in healthcare. By incorporating the cloud into their existing technology infrastructure and configuring it to suit the needs of hospitals, clinics, and healthcare providers, organizations can achieve maximum benefits. Additionally, tailor-made apps are available to further enhance the platform’s functionality.