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Shooting of advertising campaign fall-winter 2020 was held in the Studio, the creative Director of the female line of Louis Vuitton Nicolas Ghesquière in Paris. Capture images from his new and very personal collection of designer decided. The spirit of the campaign is permeated with a sense of freedom and pure enjoyment of clothes. To participate in the campaign, ghesquière invited friends of the brand. Among them is actress Lea seydoux, Marina Fois, Noemie Merlan and Stacy Martin. In total the survey was attended by 20 characters. The photographs are posing with the iconic bags of the brand Capucines, Twist, Pont 9 and Dauphine. Each character of the portrait gallery, the designer has chosen. “I liked to discover new connections between people I already knew,” deciding to remove his own campaign, ghesquière wanted to share my vision and emotions with which the collection is created inside a fashionable house. By his own admission of the designer, the hardest thing was to photograph the legendary accessories, which are very important in the history of Louis Vuitton. He felt an incredible responsibility and wanted to show them in new light.