Kylie Jenner

Today, August 10, the birthday of Kylie Jenner. In his 23 years star managed to create a successful cosmetic Empire, to star with his family in the reality “the Family Kardashian”, to run their own show “the Life of Kylie” release along with a sister line of clothing and earn your first billion, advertising beauty tools in instagram. Tell how the average American teenager (albeit from an influential family) Kylie has become a world-famous businesswoman and member of the Forbes list.

the Owner of a beauty Empire, the reality star, successful businesswoman and a caring mother — it’s all about her, Kylie Jenner. In April 2020, the American Forbes named the founder of the brand Cosmetics Kylie the youngest billionaire in the world, earn their own status. Later, however, the magazine has re-evaluated the status of the star, reducing its size from a billion dollars to 900 million.

the Question of whether Jenner, for whose family is closely watched by millions of fans of the reality show “the Family Kardashian” (Keeping Up With the Kardashians), can be considered self-made, many are still open. Critics say that her financial success would not have been possible if she wasn’t born with a silver spoon from Tiffany & Co in the mouth. Jenner says the parents have ceased to provide her when she was 15 years old.

Kylie Jenner with father

Many believe that Kylie was long ahead of his sister Kim Kardashian, whose leaked sex tape has turned her name into a household word and which is less than ten years has passed a way from the assistant to Paris Hilton and the girl on the cover of Vogue.

There is Courtney, which bills itself as blogger and glamorous mommy (she launched a new clothing brand Poosh in honor of the nickname of his daughter Penelope), and also a fan of fitness Chloe (she produces a show about Revenge Body workout with Khloe Kardashian). And finally, Kendall, a model that does not miss virtually any show at fashion Week. I almost forgot another member of the family Rob. But he is best known for his failed relationship with black Tea. But only one Kylie managed to earn a billion dollars. Tell the story of its success. As the youngest of the Kardashian clan — Jenner surpassed all his brothers and sisters?

Chris, Kendall and Kylie Jenner, Kim Kardashian

the First work and support mom

Kylie was born in 1997 in the family of the owner of an Olympic gold medal Bruce Jenner (now Kathleen) and Kris Jenner, former wife of lawyer Robert Kardashian, is famous, defended his friend O. J. Simpson during a sensational trial for the murder.

Kris and Kylie Jenner

Robert died in 2003, and the Kardashians were in the spotlight, four years after the tragedy. They began to remove the reality with me in the lead roles.

Kylie and Kendall Jenner

the Financial success of Kylie and her family, is largely the result of hard work of one woman — Kris Jenner. It manages the career of all his children and is their Manager. First job Jenner — filming the reality show “the Family Kardashian”. She was 9 years old when the first episode aired (now entering its 18th season). Kylie actually rarely appeared in early seasons of the show, but when she grew up, Chris allowed her to conclude advertising contracts, and then she became a full party to what is happening on the screen.

According to estimates by People in 2017 the family earned about $ 30 million per season of the show. However, it is unclear how much exactly gets every member of the family.

In 2015, at the age of 17, the youngest of the daughters, Chris decided on honestly accumulated $ 250,000 (earnings from advertising of different brands and shots) to create a set of lip. Unlike most other aspiring entrepreneurs, Kylie didn’t have to find investors to start a business.

the Star has established the company, relying only on their own money, even if earned by the mother and part of a brilliant Manager. This is why Forbes believes it appropriate to call her self-made billionaire.

beauty Empire

Jenner has earned most of his fortune due to cosmetic Kylie Marche Cosmetics, which she founded in 2015. The first product of the brand was sets of pencils and liquid matte lipsticks Kylie Lip Kits. They came only in three colors — Candy K, Dolce TrueBrown K and K. Then the star just admitted that increased lip fillers based on hyaluronic acid. According to her, she did it because of complexes and insecurity.

As wrote Vanity Fair columnist Cailin Schaefer, “the lips of Kylie quickly became the Z generation for something as discussing as the legs of Tina Turner, or Jennifer Lopez’s buttocks”.

“Lips like Kylie” like thousands of girls around the world, hence the boom in lipstick Kylie Cosmetics. For the first 18 months of sales liquid matte lipstick Kylie brought $ 420 million. For comparison, Tom Ford Beauty took 10 years to earn a modest half a million. Starting literally spawned an Internet frenzy, the first batch of lipsticks were sold out in a few minutes, and the website collapsed due to high demand.

Kylie and Kendall Jenner
the Manufacturing, packaging and selling products Cosmetics Kylie outsourced to private companies, including Seed Beauty (the same company is also responsible for brands Colourpop Cosmetics, KKW Beauty from Kim Kardashian) and Shopify.

But the finances and public relations of the brand does mother celebrities — Kris Jenner. Her salary is 10% of sales. Over the years, the company’s profits will only increase. In 2018 Jenner said that Kylie Cosmetics has brought more than $ 300 million in income, partly due to exclusive distribution in the cosmetics store Ulta. It has also drawn more attention to start-up due to a secret pregnancy and a high-profile romance with rapper Travis Scott.

Now the Kylie range of Cosmetics has makeup lips and eyes, Foundation tools, military and even medical masks, and recently appeared and products for skin care. Regularly come out with limited collections and sets that traditionally sweep the shelves.

In November 2019 Jenner sold a controlling stake in Joelle Cosmetics company Coty Inc. over $ 600 million. Thus, the company was worth $ 1.2 billion. At the time Jenner has announced that Christoph Honnefelder will assume the role of CEO Kylie Kylie Cosmetics and Skin. Kylie herself was previously CEO. Now the star is involved in all creative processes and communications with customers, and representatives of Coty Inc. supervise the General development of the company.

So what is the actual work Kylie? It promotes brand Cosmetics Kylie in social networks. Marketing is done mainly through microblogging, where Jenner has a huge fan base. She announces the release of new products and announces new followers who follow her on instagram, Facebook and Twitter.

to evaluate its influence, let us recall an incident a few years ago. She tweeted that stopped using Snapchat to exchange messages during the day, the company’s stock fell, and its cost has fallen to $ 1.3 billion.

Social media is an amazing platform. I have such easy access to my fans and my clients, said last year Forbes the Jenner, which has more than 187 million followers on instagram.

clothing Line and his own show

In 2013, when Jenner was 15 years old, she and her sister Kendall launched with PacSun clothing line called Kendall + Kylie. Since then, the clothing brand is sold in more than 390 stores in the U.S., including Nordstrom, Topshop, Amazon and Bloomingdale’s, and in 975 stores worldwide.

Kylie Jenner with her daughter Stormy

Jenner also have a collection of things from her own wardrobe, which she sells on the website Kardashian Kloset. There all members of the family Kardashian put their designer clothes.

In 2017, Jenner has also launched her own show “the Life of Kylie”.

Kylie Jenner with her daughter Stormy

Other��s advertising contracts

Jenner also sign lucrative advertising contracts with other brands. She advertises as the big brands Beats, Puma and Adidas, and a local Fashion Nova or vitamins SugarBearHair. According to the report Marie D Analytics, published in 2018, one post in the microblog Jenner was worth a million dollars.

Kylie Jenner with her daughter Stormy

Now, according to the report the price has gone up to 1.27 million dollars. The stars also had their app (there were free and paid content), where she earned 105 $ 170 only on the first day after launch. It lasted four years, and at the end of 2019 Jenner announced that it will cease publication in the Appendix.

Kylie Jenner and Kathleen Jenner

Bright future

According to Forbes, at 21 Jenner has earned about a billion dollars. For comparison, mark Zuckerberg, founder of Facebook, has not reached this ten-digit mark until he was 23 years old. Despite the fact that last year she sold most of the company out of business star is not going to. Jenner told Forbes that it will work on the project, “forever,” and perhaps one day give his life’s daughter Stormy.

Kylie Jenner with her daughter Stormy

Family life

Kylie confesses that, despite popular opinion, money does not give her more freedom.

on the contrary. I can afford any car you want, when you want, but this happiness does not last long. Happiness to me is my child and relationships with loved ones, she said on Ellen DeGeneres.

Kylie Jenner and Travis Scott

In the privacy of Kylie, how would the students from “Vkontakte” it’s complicated. One time she had an affair with Cody Simpson, then with the rapper Tyga. In the spring of 2017, Kylie met up with rapper Travis Scott, who wrote bits for Kanye West. From 1 February 2018, she gave birth to a daughter Stormy. However, the couple went wrong.

in October 2019, the couple broke up. According to the official version, the cause of the quarrel was the mismatch of work schedules. Now stars are often seen together, and rumors about the reunion of the pair appear almost every week. But the official comments on this celeb are not allowed.

Kylie Jenner with her daughter Stormy Kylie Jenner with mom

Kylie and Kendall Jenner