In the Metropolitan area after the abolition of the regime of self-isolation hairdressing and beauty salons not cope with flow of clients who have not visited them in over two months. Some companies yet retain the price that others have already raised them. A weak ruble and long-term absence of clients are pushing the sector of consumer services in a gradual increase in the cost of services, say entrepreneurs.
After the lifting of the isolation regime in Moscow and the Moscow region in the beauty and hair salon has been booming attendance, told “Газете.Ru” entrepreneurs. So, Severgina Beauty Bar in Moscow Troparevo, which specializiruetsya narrow by the standards of the industry segment, adjustment of eyebrows and eyelashes, to make an appointment in the next two days will not work — all time slots are already occupied.
“Well, of course, is still out on the streets so much time doing nothing, so a lot of people”, — said the administrator.
a Similar situation in Central Beauty Time in the suburban town of Shchyolkovo, here the nearest appointment at the hairdresser is painted on the week ahead, until next Tuesday. Beauty Time the representative said that prices in their interior has not changed.
However, “docorating” the cost of services has managed to keep not all companies offering cosmetic services, the Director of the beauty salon Dozari Olga Morozova.
“For example, if at the beginning of February, the mask cost 2 rubles, now 15 RUB, consumables are still imported,” — said “Газете.Ru” Morozov.
the Interviewee is convinced that the industry will survive if the tenants will lower the price at least in half. At the same time, the businessman expects help from the state, but for now, its to and failed.
Entrepreneurs-entrepreneurs beauty industry also seeing an increase in the cost of services.
Irina Shubina, offering home waxing and sugaring listings, current prices compared to March increased by 10-20%.
“I only work with disposable consumables, their prices have grown up, and seriously. Not from your own pocket I will report back the difference, so I put the Delta in the price of admission. Now customers go, Yes, the prices are a bit older, but I believe that it is not critical. In principle, all these procedures can be done at home itself, but if it is necessary qualitatively, it to me. So all my customers are mostly friends of friends”, — told “Газете.Ru” private master.
According to the operator online ticket office “Motor”, the total turnover of the capital’s hair salons from 8 to 14 June, has tripled compared to the first week of summer, when these companies could not operate due quarantine restrictions.
the company’s Experts analyzed the statistics ��nlain-Kass in Moscow. Work resumed on the project 62% of all points of sale of goods and services in the sphere of small and average business, the turnover of such enterprises was 57%, relative to the beginning of March this year.
Leaders of growth last week began beauty salons and hairdressers, which was allowed on 9 June, noted in “Avatar”.
the Potential of rapid recovery of the sector of cosmetic services there, but everything will depend on the marketing policy of the business, says the Director of the Institute for social policy and socio-economic programs school of Economics Sergei Smirnov.
“Now for the most vigorous the most advanced time. The people EN masse went to get a haircut, but the company resume work after this isolation in a different time.”— says Smirnov. —.
the Economist notes that people have become very cautious about spending, about 40% of the citizens after the pandemic are going to make savings, he recalls, referring to the Bank “Opening”.
Timur Khasanov
