the Epidemic is coronavirus and the forced isolation of people became a stimulus to the development of online communications. Including in the field of culture. The Ministry of culture to perform the tasks of the national project “Culture” has translated the work of many subordinate institutions in a digital format, said Yarilova.
“the Portal “Culture.Of the Russian Federation” which has long been our resource base for all institutions, almost every week has its own attendance records, – said Olga Yarilova. 9 may, for example, it exceeded 380 thousand visits, this is the highest figure for all history of existence of the portal”.
the Deputy Minister spoke about the most important projects: for example, in Day of theatre took place about 40 broadcasts of performances of various genres, are gathered in social networks over 2 million views. In “Night of museums” on the portal “Culture.Of the Russian Federation” and in social networks “Vkontakte” and “Odnoklassniki” was held 49 events, which was viewed over 2 million people. “Biblionoch” this year was dedicated to the 75th anniversary of the Victory and only for the first day of broadcasting events have garnered more than 3.2 million hits.
“the Number of references to digital resources of culture – is one of the two main indicators of the national project. Already at the end of the first quarter we had approximately 20.5 million visits in the General plan for 2020, 32 million Given the dynamics of recent months, to the end of the year we will exceed this figure several times,” said Yarilova.
Theaters, according to her, rebuilt the work: performers rehearse and even produce plays remotely.
“In recent months we have seen a lot of that before, and it was difficult to imagine. For example, Alexandrinsky theatre conducted an online premiere performance directly on his stage but without an audience. In the online format were held nationwide, about which we have already spoken. For maximum centralization of all events on the portal “Culture.Of the Russian Federation” was created by Russian poster online events – this is unprecedented. It is very important that regional and municipal institutions were actively involved in this work began to benefit from the opportunities we gave them”, – concluded the Deputy Minister.
