due to isolation and reduced opportunities to shop in traditional stores, many retailers had to significantly increase investment in online shopping, to expand the geography of presence and delivery capability. And for many companies, a good solution become the marketplace who have already developed their supply chain.
“Companies are able to satisfy the enormous demand for the delivery on their own, not so much, – said managing Director of “Avito.Products” Alexei Kurakin. – Therefore the marketplace with a customized infrastructure, delivery across Russia and a ready audience be for business effective solution. The entrepreneur can spend just a few minutes to register to start selling through the “Avito” and immediately deliver goods across the country.”
According to Kurakin, the marketplace open for business new opportunities: the consumer is ready to buy online, and it doesn’t matter where is physically located the store, which means anyone who has enough ambition to start the trade at the Federal level.
At the end of the first month of isolation in the ANCOR said that the grocery retail sector in 2019, the share of online sales was from 0 to 5% in April this year from 5 to 7%. For the segment, traditionally, worked offline this is a significant increase. In the sector of non-food retail share in online sales last year was about 40% in April rose to 50%. In the DIY segment (construction materials, goods for repair, etc. – Ed.) on online last year accounted for 20% of sales, and this year already 30%. But the sellers of clothing the share of online sales in isolation was 100% against last year’s 15%, because non-food stores and shopping centers were closed. According to analysts, won by those market players who pre-pandemic and develop online sales channels and invested in particular in logistics.
In early March in a Data Insight noted that in the past year, the logistics market is influenced by the growth of large stores and the marketplace and developing their own delivery services, as well as the growing popularity of pickup buyers. According to analysts, the self is now used by 80% of the customers online stores. Nationwide there are about 50 thousand of points of issue of orders, while the demand for them twice.
“the Ability to order online almost any item, from smartphone to yogurt, and quickly to obtain it from the comfort of home is the new reality of the modern consumer market. Therefore, speed, quality and security of delivery were decisive criteria of competitiveness”, – said Alexey Kurakin.
