last year, the exports of vodka increased by 8% to 162 million dollars. Compared to the 2015 deliveries abroad increased by about 36% in monetary terms. For the first half of this year, exports in real terms increased by 2.9% compared to the same period indicator to 876 thousand decaliters in terms of 100% alcohol, however in terms of value decreased by 3% to $ 61 million (data for the EEU in January-April). Affected by the coronavirus.
meanwhile, experts believe that exports will recover. The country now ranks third among the exporters of vodka with a share of 7.4%, significantly behind Sweden (21%) and France (19%). However, experts believe that Russian vodka high potential because in the world market of this product are perceived as indigenously Russian. Thus from the 100 leading brands in international markets 18 one way or another associated with Russia, but only one of them belongs to the Russian company.
Russian manufacturers of alcohol can take a leading position on international markets, promoting “Russian vodka”, said Igor Kosarev. “Russian vodka” has a unique history and responds to the global trend of authenticity that can serve as a strong platform for the development of export potential,” he said.
From January 1, 2020, entered into force amendments to the Budget code of Russia, under which the manufacturers of excisable alcohol products there was a possibility of subsidized interest rates on loans obtained for the development of production and export of alcohol. Also, according to snap, for export development should be extended to alcohol support, are active in other agricultural industries, among which preferential loans, transport subsidies, marketing support and assistance in the protection of intellectual property.
last year the Russian vodka supplied to 76 countries. The top 3 importers in recent years included Latvia, Germany and the UK. The top 10 countries importing Russian vodka was also part of Armenia, Kazakhstan, Ukraine, USA, Lithuania, Israel and Bulgaria.
