do you Believe in chocolates and their future, in particular, in Russia?
Catherine Bogacheva: After the start of the pandemic the chocolates began to build and to revive in April in South Korea and Germany, then joined by other countries. The drive-in – definitely – not a business. If you look at the recent history of this format in our country, there are several approaches. Now, in the conditions of a pandemic, when stopped the flywheel classical viewing in cinemas, safe movies in the car – the only real alternative to home viewing. Therefore, a large cinema and regional cinemas have organized several such automobile theaters, mostly close to existing sites, since, at least, need a big screen, a special sound, channel, professional projector and ticket sales system. From zero to be set is not cheap – will cost several million rubles. Don’t forget about the license (the right to publicly display the content), and about the permission of state structures. If the drive-in theater wants to expand the sale of tickets, the observance of such conditions is necessary. In other words, in the first case, the drive-in – way to maintain existing business.
the Second approach is the festival or fashion. In some regions there are field equipment, summer theatres, parks and library permissions to organize festivals, where screenings for spectators is free. Any viewer can watch on the big screen, for example, the festival retrospective. And the basis of the image approach is the principle of socialization of the brand. This means that major brand with the aim of increasing customer loyalty to the product and enhance sales promotions suits with screenings of box office hits.
you Know any more secure – how to watch a movie? For example, in Italy the movie was broadcast on the wall of a neighboring house, and people watched on the balcony.
Catherine Bogacheva: first, the summer cinema is a favorite format of film festivals. They arrange screenings in parks, and in the case of the car still on the ground near theaters. From recent experience – the floating cinema, which recently opened in Paris. On the river a bathing beach and defined a segment on the water for 38 motor boats, each of which can accommodate up to 6 people. And another 150 spectators can watch, of course, French movies from the shore. This week in one of the oldest theaters in Spain (Teatre Roma de Sagunt) colleagues launched a large-scale project combining film and music. The orchestra in front of a stage set screen, and in the spherical space designed safe Seating for hundreds of spectators. The project demonstrates the classics of silent CINabout to the accompaniment of live music. Now also show short films on the subway, on the digital displays.
On what basis is composed repertoire chocolates in the world?
Catherine Bogacheva: Russia’s largest Studio, mostly, not provide content for chocolates. As far as I know, in the world this extends to premieres and new hire. In some cases, possible special screenings. But it’s a long negotiation, marketing affiliate programs. Autokino is shows in the late evening and night, at sunset, and in the preparation of the repertoire it is necessary to consider the composition of the audience. If we talk about genres, the popular Comedy, romantic and history – a global trend – copyright movies and festival hits. Horor and horror, for example, are not perceived by at the drive-in theater. Statistics notes the demand for cash independent projects and festival hits. In European countries, such as Germany or France, in General, demonstrate the national cinema, family movies, biopic, historical and literary film adaptation, romance and melodrama.
On what basis was the repertoire for Rossiiskoi chocolates you personally? What movies are on your list and why? What genres are favoured?
Catherine Bogacheva: the Main condition – the needs of the audience. Go back to the library distributors, remember the movies marked the viewer’s attention at international film festivals, pay attention to the ratings of the leading cinortele world and the media. Of course, on the ratings system. In the selection, often undervalued in the Russian hire the picture, which in other countries was demanded. For example, “Whistlers”, the Romanian Director Corneliu Porumboiu, “Proxima” with Eva green in the lead role, or “She”, Paul Verhoeven. On the other side – movies – the phenomenon, contrary to the predictions of critics, popular in long rolling, such as “Paterson” Green book, “Gentlemen.” Vivid characters, history of overcoming the complexes and fears, as in the drama “blame the raccoon,” or adventure stories like “the Schemers” that awaits the viewer. I want to underline a documentary about the controversial Banksy on the artist, changing the world and recognized in life.
For any chocolates you’ve compiled the program, and who and how it will be for others?
Catherine Bogacheva: I’ve put together a programme of 16 films for autogynephiliacs #LetMiSee. It’s not really a drive-in theater. Let me explain from a technical point of view – Yes, he is, but movies are shown here free of charge. Pictures are a tool to attract viewers, since it’s promo for rise��niya loyalty of the audience to a number of brands, organized the event. Promotional event, selling services, goods, comfortable draws after the movies, gives gifts. Thus, the organizers have provided limited financial support to independent distributors, who are now in a difficult situation at a time when the cinema closed.
does this mean that they will start to shoot a special movie for cinemas on wheels?
Catherine Bogacheva: do Not rule out this possibility. All depends on the extent of this method of cinemachine. If to draw an analogy, as soon as online came millions of users have formed the industry web series is a special content. In the case of autokino it could be a road movie full of special effects.
why do you think many now skeptical of the chocolates? People are afraid of the new?
Catherine Bogacheva: At the moment I wouldn’t say that. Existing chocolates collected a lot of viewers as there is no alternative. Another issue is that family, usual this view is not called. In classical cinema, for example, there are so-called Prime time, late morning for students and mothers with children, and the evening from 18:00 to 21:00, i.e., the mass audience accustomed to watch a movie in that time. Late evening sessions are also very small demand, if not the premiere event. The beginning of sessions in autokino at 22:00 and 0:00, the show ends late at night and sometimes in the morning. More films of duration two hours or more. This means that the age group and youth up to 18 years of age also does not fall into the nucleus. Viewing through the car window, with independent sound changes the experience. Finally, the drive-in – history is seasonal, and summer cinema.
