The Quebec brand SHAN is launching its Cruise 2024 collection for men and women, composed of high-end swimwear and clothing for everyday life, such as dresses, skirts, blouses, shorts and pants. The chic black swimsuit is very present in this collection. “This swimsuit, especially the one-piece, is a classic that all women want to wear, it’s 50% of our sales. It dominates and it will always dominate and when you find the right one, you want to keep it for life! », Explains Chantal Lévesque, founder of SHAN, in an interview.

“Even if we try all possible colors for swimsuits and create pretty prints, the black swimsuit remains a must, like the black dress or the black jacket. » She gives some advice to make your swimsuit last: don’t wear it in the sauna and in pools where there is too much chlorine, because it can get damaged.

Since 1985, the DNA of the SHAN brand has been to create quality, high-end swimwear and clothing, with elegant and timeless cuts. “SHAN is a modern style with comfort at the forefront. We work with noble, stretchy and innovative materials, and everything is made here in Laval, then we send the jerseys and clothing around the world. »

SHAN has 1000 points of sale in 35 countries. The Quebec brand has stores in Miami, Palm Beach, Toronto, Laval and at DIX30. “I started by creating clothes made for travel, when we go to explore big cities or pass by the seaside. To create the collections, I am always inspired by my travels, I loves Japan, the colors of Marrakech and Mexico, Spain, and of course the four seasons of Quebec! »

The Womance maternity collection will be available from January. The founder of the brand, Andréanne Marquis, says she responds to the demand of her customers who want to dress comfortably and stylishly during their pregnancy. The collection is made up of jeans, a camisole with wide straps, flowing dresses, skirts with elastic and versatile clothes that can be worn before, during and after pregnancy. “When shopping for maternity clothes, our customers had difficulty finding clothes that did not distort their everyday style. This was really our central concern in the creation,” specifies Andréanne Marquis, in a press release.

The accessory of 2023 is the small shoulder bag designed to hold your smartphone. All the stars have adopted that of the American brand Bandolier. We have seen Madonna, Zendaya, Taylor Swift, Selena Gomez, Blake Lively, Cindy Crawford and Reese Witherspoon proudly carrying their phones across their shoulders, which can be very practical. Different models from this brand allow you to add your cards or a wallet, in addition to your phone. This accessory has become a must-have, and local brands like m0851, Lambert and Matt