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A new hockey club Seattle, last week submitted their name and logo at the time were the most popular club in all North American leagues. For the first 24 hours after the publication of the name — “Kraken” — he has set a record for the sale of goods with symbols of the club, surpassing by 50% the indicators of the “Vegas Golden knights”, which debuted in the National hockey League three years ago. “Kraken,” which will start playing in it in 2021, was in the NHL, the 32-m club.New NHL club Seattle, last week submitted the name of “Kraken” at the time, despite the fact that will begin performances only in 2021, that is, through the season, has become the most popular team in the North American leagues. This was reported by MSN Fanatics, an online retailer of goods with symbols of the club from different clubs. According to him, a day after the publication of the names of the products of “Seattle” was the most popular, if you take all sports. “The Kraken” managed at 50% exceed the similar parameters of the “Vegas Golden knights”, which debuted in the NHL in 2017. To achieve such a success the club have certainly helped turned America into a significant event is an unexpected choice of name.It was assumed that the name of the franchise, which appeared in 2018 (the amount of the entrance fee — $650 million was a record for the NHL) will be presented this spring. However, due to the pandemic coronavirus presentation titles, and forms of the game and the logo had to be postponed until the end of July. The owners hesitated, choosing between the 13 possible options.Won the name of “Kraken”. It is radically different from the traditional names of the clubs in the League, which almost certainly appears a plural noun: “Washington capitals”, “Anaheim ducks”, “Boston Bruins” “Chicago Blackhawks”, “calgary Flames”, “Dallas Stars”… Of the 31 NHL team names only three — Minnesota wild, “Tama Bay lightning” and “Colorado avalanche” under this trend are not covered. Although it’s not just this inconsistency. “This is a unique and unusual sports name. Mystery force — that is what we expect from our club,” explained ESPN the value of the name of one of his co-owners Andy and Jessie.The image of the Kraken is a mythological creature, which is a giant octopus — in a new time actively exploited in the movies. The phrase “Release the kracken” is uttered in the film “clash of the Titans” quickly became viral. Largely popular folklore, this image was also thanks to the film “pirates of the Caribbean” where the Kraken is a huge monster, able at once to absorb the ship. The producer of “Pirates” Jerry Bruckheimer, interestingly, is also the co-ownerm hockey franchise.The club logo was chosen as the letter “S”: it begins with the city name “Seattle”. In addition, the form it kind of resembles an octopus tentacle. Moreover, the authors of the logo — among them the artistic Director of Adidas Matthew Merrill was looking at the image to avoid primitivism and so-called “cartoon”. Overall, it was pretty ominous: this effect the artists were going for.The “Seattle” will be formed mainly on the so-called draft extensions: in the same way three years ago was completed with “Vegas”. “Kraken” must select at least 20 players, one from each of the team 14 forwards, nine defenders and three goalkeepers. The exception would be “knights”, whose players will take part in the draft. The rest of the clubs in the League will be able to protect from moving a number of their players.Ekaterina Remizova