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Retail giant Target has removed a book from its assortment after a single tweet complaint, alleging the book contained transphobic content, leading to massive outrage on social media over the company’s compliance to PC culture.

In a now hidden Thursday tweet, an anonymous user complained about Target selling the book ‘Irreversible Damage: The Transgender Craze Seducing Our Daughters,’ by Abigail Shrier. The tweet demanded to know why the chain was selling the book and said the trans community “deserves a response” from the company.

lol they changed it but screenshots are forever pic.twitter.com/TmCC5AYnWu

“Thank you so much for bringing this to our attention,” Target’s customer service account responded, “We have removed this book from our assortment.”

Thank you so much for bringing this to our attention. We have removed this book from our assortment.

Just like that, Shrier’s book – which delves into the potential dangers of teen girls undergoing irreversible procedures and treatments – was gone from the online store.

The retail giant’s quick and extreme response prompted a wave of backlash online, with even the author herself chiming in. “Does it bother anyone that Woke activists and spineless corporations now determine what Americans are allowed to read?” Shrier tweeted about the incident.

https://t.co/NRY9T9nAfA just made my book disappear.Does it bother anyone that Woke activists and spineless corporations now determine what Americans are allowed to read? https://t.co/dbIbjm96Ll

The response from the general public was similar, with commenters wondering how a “random Twitter user” could make a major company “bend to the mob” so easily.

Do you think it’s maybe a problem that you’re allowing a random twitter user to act as your manager?

I just can not believe what I am reading from Target. Why do corporations bend to the mob? Screw Target. Shop elsewhere

That’s an inappropriate response. I suggest you actually read the book before you decide whether it ought to be removed from sale. It’s a very important book to a lot of people.

Many others decried Target’s decision to delist the book as an anti-free-speech act of “censorship,” with quite a few even vowing to boycott Target.

Why does Target support censorship?

Scary stuff, really, I mean the censorship, not the book.

Okay Target. I will not shop with you anymore. Censorship is a bad road to travel.

I will not be shopping at Target. Censorship has no place in our country.

Some argued, however, that despite the optics, it was merely a free-market decision made by a multi-billion-dollar company, free to decide which products to sell and which to drop.

Y’all really need to get some knowledge to understand what I’d and what is not censorship.

“communism is when a multi billion company decides to not carry a book”

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