Experts from media companies Yoola conducted a survey of content and audiences of YouTube, the results of which are announced during an online meet up at Zoom. The results “Tape.ru” said the company.
The company learned that the shoot bloggers, what the audience watching them now and how to react to the content. For this was analyzed the rollers 12 billion views and 4.5 thousand channels.
It turned out that during a pandemic coronavirus views on YouTube increased by 30 percent, the number of likes increased by 52 percent, and the number of dislikes allowed showed a sharp increase by 75 per cent. The audience-men are still more than women — 61 percent of the total number of users. However, during the quarantine of the spectators increased by 3.6 percent. The longest videos on YouTube watch young people aged 13-17 and 18-24 years, while men spend on YouTube an average of 53 seconds longer than women.
The most popular days on videostiny were Saturdays and Sundays: on weekends, a video watched by 40 percent of the audience YouTube. 70 percent of people with smartphones. The most popular thematic segment was gaming, which last year grew 27 percent. Followed by entertainment and children’s content. Experts have recorded an increase in requests for movie reviews and music. Five months 2020 compared with the same period last year, viewers began to watch a lot more educational content 74 percent.
In the top views in Russia were YouTube clips of the rapper Morgenstern, children’s videos and cartoons. Shared videos Russian users mostly in WhatsApp.
The authors of the report note that for the calculation used data from YouTube Analythics, stats and Yoola Yoola Pro. The analysis was carried out on released on video video for the first half of 2020 from January to June.