Australian Commission on competition and consumer protection (ACCC) filed a Federal court lawsuit against Google, throwing the Corporation in the introduction of users to obtain their personal data and improve earnings on targeted advertising.
According to the materials of the case, the claim of the regulator for changes made by the American company June 28, 2016 in the wording of its privacy policy in collecting personal information of users, in particular, Cookie files, services and websites not owned by Google, reports Rapsi with reference to Reuters.
With the specified period in the relevant provision reads as follows: “depending on the settings of your account and the products used such data (your actions on other sites and in other applications) can be associated with your personal data, for example, if the partner applies Google Analytics in conjunction with advertising services.”
In the ACCC believe that the innovation enabled the technology giant to link models of consumer behavior and personal preferences “millions of users” with their real names for better accuracy of the ads settings, but in violation of the law, since Google has not explained to the consumer changes to its privacy policy and as a result, did not receive informed consent for use of personal data in the new environment.
Google has denied the accusations. Her representative stated that the acceptance of the new rules was requested from the consumers with easy to understand procedures. “If the user has not given consent, his experience of using our products and services remained unchanged,” – said the company.
Meanwhile, the EU intends to adopt a number of new measures for the enforcement of the antitrust laws to American companies, including Google, Amazon and Facebook, as well as to guarantee the payment of their taxes.
