Montreal Fashion Week takes place from September 18 to 24, across the metropolis. Nearly 200 designers, retailers, manufacturers and fashion schools are participating in the event and taking the opportunity to launch their collections and open the doors of their boutique workshops.
“We celebrate Montreal fashion for a week, this very dynamic and very strong ecosystem which has more than 6,500 businesses in Quebec,” says Mathieu St-Arnaud Lavoie, general director of mmode, the metropolitan fashion cluster whose mission is to bringing together industry players and organizing Fashion Week.
“This year, there are major signature events, such as the launch party, the Kanuk evening, the Marigold fashion show for the benefit of the DPJ Youth Foundation, the major M3 men’s fashion event, the festive and inclusive market at the McCord Stewart Museum, or the collective workshop on upcycling and the circular fashion market,” continues Mathieu St-Arnaud Lavoie.
He specifies that the environment is at the heart of the industry’s concerns and that Fashion Week won the sustainable tourism award from Tourisme Montréal last year. “Our clothing collection initiatives and all the activities that promote ethical and responsible fashion ensured that we won this award,” he says. We are continuing in this direction, we are launching a major study and we hope that the entire fashion ecosystem, such as retailers, designers and manufacturers, adopt eco-responsible and socio-responsible practices. »
Co-founder of V Kosmetik, Vickie Joseph is the ambassador of this Fashion Week. She points out that this event shines a light on local designers.
“It’s great to see that designers and big fashion companies are very diverse, there is a real mix of cultures, which is very enriching. This is what sets Montreal apart and is part of the city’s DNA,” said Vickie Joseph, also vice-president of the board of directors of the Chamber of Commerce of Metropolitan Montreal.
Kanuk launches its 2023-2024 collection at its flagship store on Rue Rachel, in addition to unveiling the Kanuk x Ski-doo collection. Kanuk is offering 30% off that evening on all purchases.
At La Baie in the city center, the La Vitrine québécoise by Les Effrontés event brings together numerous creators who will present the season’s key pieces. Nadya Toto, Mas Montréal, Cokluch, Anne-Marie Chagnon, Tricots Erdaine will be there for the evening.
The Marigold brand presents the fashion show of its fall-winter 2023-2024 collection for the benefit of the DPJ Youth Foundation. The collection was 100% made in Montreal.
Next weekend the first edition of the Responsible Mode market will be held at the Alexis-Nihon shopping center. Eco-responsible clothing brands will be on site to promote circularity and responsible clothing. Styling and repair workshops are on the program for this market presented by Concertation Montréal.