The American company Facebook on Wednesday announced the global launch on the basis of belonging to her social media Instagram service Instagram Reels – counterpart Chinese application TikTok.

"Today we will introduce Instagram Reels – new service to create and view a short entertaining video in the Instagram", – reads the statement of the company published on its website.

To remove a 15-second clip is enough to open the camera in the mobile app Instagram and select the appropriate option in the bottom panel. The author will be able to use various video editing software and audio tracks from the catalog of tracks. It is possible to record video with its sound (later it can be made available to other users).

As TikTok, videos to Instagram Reels can be private, or available to all users of the social network – it is enough just to change settings.

In July, the broadcaster NBC, citing sources briefed about the imminent launch of the platform Instagram Reels in more than 50 countries, including the United States, where authorities are threatening to ban its Chinese prototype. According to the broadcaster, the service in November last year, earned in Brazil, and this summer became available in Germany, France and India.

The United States administration accusing the leadership of TikTok in the promotion and transfer of user data to the Chinese authorities. On August 3, the American President Donald trump said that Microsoft or another US company needs to conclude the acquisition of TikTok before September 15, otherwise the social network will be banned in the state.