The idea of starting your own business can be exciting, but jumping in before doing some research is a set-up for failure. New companies are more likely to fail than succeed. To make sure that your start-up doesn’t meet that same fate, spend time preparing before you launch. Once you have an idea, it is normal to want to jump right in. You want to channel that enthusiasm into taking the time and paying attention to the details that will allow your business to grow.

Take a Hard Look at Your Monthly Expenses

One common reason for failure is the inability to turn a profit right away. It takes time for a business to grow, and if you are counting on drawing a salary right away you may be disappointed. Having your finances in order allows you to reinvest any earnings back into your business. Trying to have your fledgling company support a salary while it gets off the ground increases the odds of failure.

There are a variety of things you can do to get your finances in order. Lowering your monthly bills will make it easier to make ends meet. Cancel any unnecessary services and take a hard look at your fixed expenses. Determine if there is any way you can negotiate lower rates. You may be able to lower the cost of services such as cable and internet by calling your provider. They may help you find a less expensive plan or give you a lower rate to tempt you to remain with their company.

You should pay off credit card debt before you make the jump into self-employment if at all possible. If not, try to transfer the debt to a zero-interest card. If you have student loan debt, look into refinancing. Refinancing your student loan debt is a quick and easy way to save money. Refinancing your mortgage is also a good choice if interest rates are lower than when you took out the original mortgage.

Create a Marketing Plan

Take the time to create a marketing plan before your launch. The marketing plan will be nearly as important as your product in drawing in customers. Have a plan drawn up that identifies your target customers, determines how you plan to reach those customers, and what type of budget you have to implement this plan. It can be easy to overlook marketing in the rush to launch. Offering quality products and keeping costs under control is important. You may feel that there is no room in a fledgling budget for marketing. If you hope to grow, a strong marketing plan will be a necessary part of your success.

Don’t Rush the Process

It is easy to let the excitement of launching a new business get in the way of good judgment. If you find that your household finances are not in good shape or you don’t have a solid savings account to cover you through the lean early months of running a new business, it makes sense to put your plan on hold. Determine what you need to do to strengthen your position before launching your company. It takes a lot of time, dedication, and money to launch a new business. You want to give it the best possible chance of success.