American startup Liquid Death, which sells water in beer cans, collected millions of dollars. As reported Messgaes, the company raised from investors of $ 23 million under the second series of financing.

Liquid Death sells water in the banks at 1.7 thousand stores in the US, branded products are available in bars, tattoo parlors, coffee shops and wine shops.

Banks made from recycled aluminum, so buyers stimulate to care about the environment and refuse plastic. The company positions itself as a brand in the style of “heavy metal” for a healthy lifestyle on the jar that says “Kill your thirst” depicts the skull. The project DeathToPlastics firm lists 10 percent of the profits from each jar to the plastic pollution.

Liquid Death known for aggressive marketing. For example, in may 2020, she released a music album Greatest Hates with death metal bands, the lyrics were based on negative comments in the address of a startup. In September, the website section — Killer Baby Namer — there parents can generate a name for the unborn child. Among the options are, for example, Doctor Bones Murder (“Dr. Killer Bones”) and Machete Facetickler (“Tickling the Face with a Machete”).

the water Market remains one of the most profitable. For example, the owner of Nongfu Spring Zhong Shanshan became the richest man in China. In General, the company remains one of the most lucrative in China. Nongfu Spring was founded in 1996 in Zhejiang province, where is the Qiandao lake is one of the largest sources of fresh water in the country. In addition to water, the company is engaged in the production of tea-based drinks and juices and also sells ground coffee.