New coronavirus may permanently transfer business

New coronavirus may forever change the way people live, the normal thing to do New coronavirus may forever change the way people live, the normal thing to do “remote work” and the entire mobile business communication, as the story of the epidemic is not over, when they removed restrictions
AGN Moscow / Andrey Nicorici

the New coronavirus can forever change the life of people, the normal thing to do “remote work” and the entire mobile business communication, as the history of the epidemic will not end when they lifted the restrictions. There is no vaccine yet will not be vaccinated, the vast majority of citizens, outbreaks will occur. And to keep them, will have to regularly impose strict isolation measures.

But thanks to pandemic, the Russian business was able to instantly reprovisioning – moving into the world of online happened a couple of weeks, although it would take years, analysts said operator virtual connection, Mango Telecom, studied how changed preferences for selection of tools for remote work of those who went on home office.

One of the indicators of this process – retail electronics. According to GfK, in prekrastny period in the number of goods, demand on which has grown the most, along with buckwheat and toilet paper included laptops and smartphones. In comparison with last year’s figures in mid-March sales of notebooks in the price range 40 000 roubles increased by 50%, and by the end of the month – 100%. For comparison: during the same period, smartphones costing up to 50,000 rubles were the first growth of 29% and by the end of March, only 19%. The rapid demand for the laptops could be explained by the fact that the Russians are planning a long period of distant work, were purchased by them as the main means of work.

But the real picture is exactly the opposite: win smartphones. Thus, the results of the study the largest in Russia (according to iKS-Consulting) operator’s cloud-based business communications and the IT telephony company “Mango Telecom”, saying that in reality the Russians were more likely to use smartphones for work purposes, says “REGNUM”.

In particular, only the first is officially the week the number of application installations company Mango Talker, allowing both to receive and make calls with office rooms, to chat with colleagues, participate in videoconferences, in total has grown three times in comparison with the usual week of February this year. Install mobile version of the app increased by 6.5 times, and the computer – only 3 times.

compared with February indicators based video conferencing application on the first “shumoizolyatsionnogo” week was conducted in 7 times more often on phones and tablets, while computer segment experienced only a threefold increase. Now the difference with the usual week in February has become even more noticeable: video conferencing on computers was in 5 times more, and on mobile devices – 10 times.

mobile Noticeable trend is the amount of joint remote work. Correspondence one-to-one grew only by about 50%. But the group, operating company chats in the first week of isolation has doubled, and now almost tripled compared to normal days.

most of the messages sent to the application, but the growth in this segment is consistent, whereas in mobstrong version – blast: using smartphones began to send personal messages twice, and the group – six times.

Similar situation with a virtual PBX. The majority of the workers calls through the business PBX companies is still carried out with computers (they traditionally work, for example, operators of call centers, including remote), and the isolation of the growth in this segment gave not so great. But the number of phone calls from mobile applications, “cloud communications” it has increased from one and a half times – at the expense of “ordinary” employees who previously used fixed phones in the office and were talking to colleagues and customers. Now the role of the office is a smartphone application cloud telephony.

All this may mean, among other things, that the Home Office is for the Russians to a greater extent Mobile Office. And the trend will likely only increase.