Have prepared Natalia Radulovacki taught the Russians to the online shoppingwe online retailers and the pre-pandemic cases were in the mount: in 2019 the market delivery of products in Russia increased by 30.4%, the turnover of the online store Ozon increased by 93 percent, and Wildberries — 88 percent, which, incidentally, made him the founder Tatyana Bakalchuk the richest woman in the country. And in the period of self-isolation, the growth rate and does beat all records. According to various estimates, the services, online trading has gained 15-17 million new customers. (Partner of an analytical Agency Data Insight Fedor Virin said “Kommersant” that we are talking about customers that have never shopped online or done for a long time and stopped before the pandemic.) At Wildberries for the last three months was registered about 6 million new users. And not only there. The President of the Association of companies the Internet-trade (AKIT) Artem Sokolov believes that the influx of new buyers in period of a pandemic, the market average in each of the online shop amounted to 200 per cent year-on-year. Of course, the fact that all of these people in pochkovidnye times will continue online shopping. But why not?Take food retail, where only one quarter provided half-yearly income. All of these food vendors quickly oriented in a new environment. The first week really stunned by the number of orders: “Buckwheat! Let the buckwheat!”, they feverishly recruited new employees, expanded logistics network, increased staff and transport facilities. But I made it. And now their client is working on a standard five-day, can’t push the store in rush hour, dodging carts. Even the little stuff, which is always abruptly ends, it run anywhere is not necessary. Delivery service in 15 minutes — “Yandex.Shop” or “Scooter” will work much faster than the citizen get dressed, go down to the store, podavlyaet: “where’s the salt?”, will stand in line and come back. Salt, milk, washing powder, batteries, croissant with your coffee — it will all be at his door immediately, enough to lift a finger. Isn’t that convenient?Dresses, too. Why go to different shops, look for your size, to beat off the pesky consultants? After all, you can order one fitting directly to your apartment or to the point of self close to home. And before that — to choose the most acceptable prices, read real reviews, to see how dresses look on other women, and even try them on in the Network — a virtual 3D fitting rooms are also becoming popular.The research results polls say that from the beginning of April the Russians have significantly reduced offline shopping: 76 percent (in Moscow, 82%) minimized the shopping or all of them refused. But now, after the resumption of non-food shops, all of these people not necessarily to visit them. On the Internet these days you can buy almost everything. The first Internet pharmacy has already received permission for online sale of medicines — they started to give out at the end of may. Network “M. Video” has launched a website and mobile app personal video consultations and happily reports that “completely transformed into online business.” The bill of the Ministry of Finance, which proposes a phased legalization of online sales of alcohol, is pending in the government Online…, all online! Time is too expensive a resource. Buy more convenient to do, sitting with the phone in the subway or on the sofa. A better weekend to spend with his family, in a Park, at the exhibition, with the city or with friends at the Mall. This confirms the global socio-economic study “the Impact of coronavirus pandemic on consumer behavior in the world”, which was held by the company Criteo. “Quickly broke into the lives of people worldwide, the pandemic has created a new reality, which we call the “economy of social distancing””,— says Ksenia Sklyarova, General Director Russia at Criteo. It turns out that over these troubled months, more than half of respondents — 54 percent — opened at least one new format of online shopping. And with very high probability — 90 percent of these users will stay with their online salesman for a long time. This is confirmed by other experts: the habit of buying goods online the Russians saved after mode isolation. This will be especially noticeable in regions where trade networks less and the range is not so wide.And I was even Anna Stepanovna managed to get on online orders at her favourite supermarket, although she still does not trust the virtual sellers like trump — who. “Soon will rack up the courage to start walking at normal stores! — threatens it.— I have a tomato smell, and fabric — feel!” But new chiffon tunic she ordered, not feeling. And the tomatoes I saw on the video phone! — she was taken without any sniffing. Accustomed to the new economy of social distancing, or what?
How to buy time Social distancing as the engine of Internet Commerce
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