The publishing house Forward Media Group (FMG) Polina Deripaska did not find a buyer for the magazine Hello! and shut down its print edition. Negotiating the sale of the weekly ended in nothing, because of its financial problems amid growing competition from online sites and reduce advertising budgets. About leaving Hello! said today editor-in-chief Svetlana Bondarchuk, who led it for almost 15 years.FMG, publisher of Hello! in Russia, closed the print version of the journal, said in Instagram its chief editor Svetlana Bondarchuk. At the same time she announced her departure from the company: “Print Hello! closed, the online version continues to be published, but without me in the role of editor-in-chief”. The last issue was published March 30. In FMG on request “b” did not answer the phone edition of Hello! did not answer.As reported by “Kommersant” on March 2, FMG was looking for a buyer for Hello!. Among potential interested parties, the interlocutors “Kommersant” called Independent Media, which publishes the Russian Cosmopolitan and Esquire and Hearst Shkulev Media. But the sale did not take place, said the source “Kommersant” in the publishing houses. License media Hello! still decorated for FMG (FMG, OOO), to the register of Roskomnadzor.According to Kartoteka.ru net loss FMG, OOO (publishes magazine “Interior + design”) at the end of 2018 amounted to 101,2 million rubles on revenue 235,9 million rubles, no more recent data. Two people in the media market told “Kommersant” that the license FMG to release in Russia Hello! ends in 2020. “License is over and no one to renew, the project became unprofitable”— summed up the source among advertisers of the magazine.Hello! — global brand. Flagship the magazine Hola! founded in 1944 in Spain, now he is published in 32 countries in ten languages. In Russia it came out weekly for almost 16 years.Initially, the launch of Hello! ID “OVA-the Press” belonging to Russian Media Ventures, planned to invest about $5 million In 2006 “OVA-a Press” has acquired Oleg Deripaska, later on it was established FMG, passed to his ex-wife Pauline. In 2016, the group included ID Look At Media (The Village, Wonderzine, etc.) also in its portfolio Internet site Spletnik. Apart from FMG Madam Deripaska develops the media project Buro 24/7.According to the Association of communication agencies of Russia (AKAR), in January—March 2020 advertisers spent on advertising in magazines of 1.8 billion rubles, or 20% less than the year before.”Hello! magazine about the stars, which published the celebrity, he was a leader of the FMG. However, for several years Internet sites, create content and entice the audience. The closure of the printed version of this kind of journals is inevitable,”— said a top Manager of a large advertising Agency.Valeriy Lebedev
