When it comes to the online casino industry, there isn’t really a lot of space available. There’s a vast number of players in the industry, from big international iGaming companies to small regional ones.
However, regardless of the size of the online casino, almost every one of them uses welcome bonuses as a way to entice and lure customers to their platforms.
This strategy is particularly effective in emerging markets like India where the bonuses offered are actually very significant when converted to the local currency.
What is a welcome bonus?
A welcome bonus works exactly as it sounds – it is a bonus offered to new players by the casino as a way to welcome them to their platform.
Welcome bonuses are often offered in the following fashion – the player makes a deposit and the online casino credits a bonus amount that is equal to the deposit up to a certain limit. Some online casinos also offer the bonus over multiple deposits and also offer additional free spins on some slots.
A winning strategy for emerging markets
In recent years, the iGaming industry has been looking towards unregulated markets like India and Brazil. Since these markets are unregulated, it is still legal to operate an online casino with international licenses but the laws related to gambling are vague.
In emerging markets, all online casinos tend to go heavy on the welcome bonus in their marketing efforts. According to local sources, the welcome bonuses offered can range from INR 9,000 to over INR 1,00,000!
Naturally, the welcome bonuses come with requirements and restrictions that ensure the online casino doesn’t lose money in the long-term. However, regardless of the wagering requirements or the rigid rules, the offer is still great for the majority of customers in the emerging markets.
Some bonuses are better than the others
While almost every online casino offers a welcome bonus, not all welcome bonuses offer the same amount or come with the same restrictions.
As the emerging markets for the iGaming industry keep developing, customers have become more aware of the options available and are looking for the best deal. This has led to many sites that compare the bonuses offered by online casinos so customers can make an informed decision.
