As competition on the online platform is growing and new web sites are being launched every day, it’s time to rethink your content marketing approach and spend money on SEO Companies. Websites should meet specific requirements that are given by different search engines such as Google and this where the strategies of search engine optimization (SEO) become very crucial.
You need to understand what SEO trends are on the outlook so that you can update your website for that reason. For this, top SEO companies are doing great work and their main goal is to make sure that all your customers find you in the search engine results.
So, let’s jump into some top SEO trends for 2020 that you should consider for your site.
- Snippets Dominate More Search Clicks
Google has evolved in the last couple of years to provide its user with better search experience, like via Featured Snippets.
You might have seen some information in the form of snippets above the number 1 organic results that is what is known as featured snippets. Google is now considering this is one of the most user-friendly ways to show the best information. Its position is generally referred a “Position 0”
To take advantage of this feature and drive extra clicks on your website, you will need to provide clear answers to normally asked questions (better use pointer for this) on your website. Depending on the quality, featured snippets are evaluated and boosted to the top, to determine this Google has its own way. Don’t take this strategy lightly, according to research it has been stated that approximately 54.68% of clicks that are generated from Google originate from Featured Snippets—and it has proved that they are driving more than half of the search engine clicks.
SEO consultant have a team of experienced writers who can generate various types of content on your website that have chances of selecting as Featured Snippets. It gives you the ability to generate good organic traffic even when your rankings are not good.
- Secure Websites Are a Must
Well user protection has nothing to do with SEO you should consider it a crucial factor for website user experience. If your users are not feeling secure while visiting your website then chances users will leave the site quickly. Or if a “Not Secure” warning appears continuously on your page, they may decide to no longer proceed to your page. Result that there will be an increase in your bounce rate that can affect the position of your page.
For this, make sure you have enabled HTTPS protocol for your website. HTTPS offers your users a safe connection that is both encrypted and authenticated. According to Google, HTTPS “helps save you intruders from tampering with the communications among your web sites and your users’ browsers.”
If you are providing a secure connection that is using HTTPS then you may see a boost in your SEO rankings because Google wants to provide its customers with a safe browsing experience.
If you’re attempting to acquire personal records from your customers on your website through a web form, then it is your responsibility to guard their privacy.
It’s extremely important to assure your customers that their information is always kept protected.
There are a lot of security measures that can be implemented regularly on your site, if you are facing any such issue then you immediately need to look for experienced SEO companies.
- Artificial Intelligence is the New Norm
There is hardly any place left where artificial intelligence is not used. To create a unique personalized experience for users this technology is widely being used by various industries.
Google is also using artificial intelligence for providing better and accurate search results to its users.
But how does AI work?
Without delving into the cumbersome technical aspects, AI has progressively learned the characteristics of what makes published articles important or not.
Then, Artificial intelligence automatically classifies these websites and determines their rankings- with accurate precision. This is already a reality; groups like Google are applying these technologies and gaining a lot of profit.
- Websites Optimize for Voice Search
Earlier when smartphones were not much-used people used search engines via plugging phrases into search engine boxes on their desktop computers. That is when the trend of keywords started. With the growing use of smartphones and other electronic gadgets, the trend voice search is gaining good hype among internet customers. Not only these searches are performed on phones but also done on home voice assistants like Amazon Echo, Samsung Smart TV, Voice Pod, etc.
Companies are optimizing their websites for voice search that is helping them to generate more organic traffic. So, this is the high time for you to understand and implement voice searches into your search engine marketing strategy.
But how do voice searches help SEO?
There is a huge impact of voice search on SEO as it’s all about asking questions through voice rather than entering queries. Subsequently, the phrases have ended up more conversational and targeted.
However, whilst the use of voice searches the search engine performs a lot of extra work to get the relevant facts that the user is searching for at that moment, making short keywords not so critical anymore.
According to research, it has already been stated that by the year 2020 there will be a huge change in searching patterns. More than 50% of all internet searches could be initiated through voice and that research can be seen rightly effective. Users are now adopting voice search more than by entering the keyphrases in the search box. Therefore, it is crucial for you to adopt this emerging trend to keep yourself at the top in the current search engines.
Is this idea of using voice search for improving SEO blowing your mind? If yes, then you can contact the best SEO companies to implement this in your website’s SEO strategy.
The trend of SEO is changing, it is not just about keywords. You need to perform a lot of tasks to get a good amount of organic traffic. Don’t get panic, just contact some of the top SEO companies and hire one for your business. You need to pay their fees only and you will see good results in your ranking.