Valentine’s Day is coming. Actually the day with the highest turnover for many flower shops. But this year, many florists are not very happy. More and more flower shops have to close.

Like Gustl Baur in Munich. The family business closes after 123 years. “After an employee gave notice, I tried to find a replacement through notices, advertisements and the employment office. But not a single application came,” Baur told He can’t understand that. “Sure, the merit is not huge. You get your hands dirty and your feet cold… But it’s such a beautiful, creative job.”

Many flower shops are currently doing the same as Baur in Munich. “There are about 30 percent less than ten years ago,” Klaus Götz, head of the Florists’ Association, is quoted as saying. The lack of young people is a decisive factor. Ten years ago there were about 30 to 40 percent more apprentices in this industry.

Another factor in the death of the flower shops is the competition in the food retail sector. “In the lockdown, this has expanded the range of flowers. The competition was tough, but is slowly getting better.”

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In addition, there are rising rents and ancillary costs, since heating in greenhouses has also become more expensive as a result, the prices for many plants are also rising.

At the end of the chain is the customer. Many people save, only spend money on the bare minimum – and flowers are not needed to live.