So, we live in Norway:

Zipper on the yndlingsbuksa di has gone to pieces, but the repair costs more than buying new pants. You should have one screw in the wall, but have to buy both the drill and a whole box of screws. One knob on the grill is gåen, but spare parts does not exist, so the whole grill must be disposed of. Your car is quiet 95 percent of the life cycle. And when it’s been a few years, it should be crushed, while the important raw materials are lost, or damage the environment.

Over 90 percent of the materials and resources the world extract from nature does not go back in circulation again.

And Norway is in fifth place on the list of countries that consumes and throws the most. Nevertheless, the consumption is our no substantial part of Norway’s plan, Klimakur 2030, in order to bring down emissions.

But the EUROPEAN union is about to take a quantum leap that will give Norway a good reason for serious soul-searching.

All going into eternity

– this sector have been competing on the “three for two” for a long time now. Now we have to find business opportunities in “more out of one”, says ceo Espen Karlsen in Jernia.

He shows off the screws in the løsvekt, and stekespader where the packaging is a patch in recycled cardboard. The Drill and the jigsaw can be rented.

Director of Jernia, Espen Karlsen, shows off the tools you can rent instead of owning.

Photo: Jekaterina Donic

A pallet full of old pans and pots that people have submitted will become new metal products.

– We also set requirements for our suppliers, that the products shall consist of at least 50 per cent recycled raw materials, everything should be recyclable, and all packaging should be recycled cardboard or plastic, ” says Karlsen.

Jernias tough requirements can be obligatory for the retail trade sector over the whole of Europe. The EUROPEAN union has namely come up with a very ambitious plan for a circular economy.

Must be cheaper to repair than to buy new

the Eu strategy is part of a much larger plan, the European Green Deal, which aims to make the EU climate-neutral by 2050.

the New laws will require that all european goods should have a longer shelf life, could be repaired and recovered and be labeled with the climate and reduce its environmental footprint.

the Materials shall remain in circulation and the Eu waste halved by 2030.

Each year produces the world 50 million tons of elavfall. It is full of precious metals like gold and copper. But only 20 percent of it is recycled.

Photo: Stringer Shanghai / Reuters

the European union’s ambitions require that we shift up the Norwegian efforts something very if we are to hang with in the future, warns the organization Work.

– Koronarisen makes it necessary with a powerful motkonjunkturtiltak from the authorities. Here is an opportunity to stimulate the sustainable transformation and development of a circular economy, ” says the director in the Ministry, Ivar Horneland Kristensen.

He is also very critical towards the circular economy in the Uk so far only have been about the handling of the waste.

Ivar Horneland Kristensen, managing director of the organization Work.

Photo: Work

–the Willingness to reform is large in retail trade. But it requires changes in the taxes and fees so that it is cheaper to repair, rent, recycle and reuse than to buy new, says Ministry-the boss.

Norway is lagging behind

In countries like the Netherlands and Finland have had national strategies since 2015-2016, and is a leading. Already twelve countries in the EUROPEAN union prepared their national plans to get started.

In the Uk the government has announced that there will be a plan in the end of December.

Circular Norway, who works for the transition to a circular economy in the Uk, it seems to go treigt.

– It is quite illustrative that the Norwegian “Klimakuren”, which was launched in the winter, do not address the solutions needed for a circular economy, ” says Cathrine Barth in the Circular, Norway.

Cathrine Barth, head of strategy in the Circular, Norway

Photo: Mats Slaastad Birkelund

To answer the climate and miljøminister Sveinung Rotevatn (V) on the criticism:

– They had the button in time, and it is correct that the circular economy is therefore not as thoroughly processed in the Klimakur, says the climate and miljøminister Sveinung Rotevatn (V).

But klimaministeren have faith in that strategy, which is expected in December will add a good and wide-rooted basis in order to ensure the green shift and help the business sector.

– What kind of changes need to is something we work with just in the strategy, I shall not forhåndskonkludere about it. We will now hear the input from the waste collection business and the business world, but I think there is room to do something more than what we do today, ” says climate – and miljøminister Sveinung Rotevatn (V).


And for the one who had to be worried about the price tag of a commodity that circulated in all eternity, is the prospect encouraging.

the EU can save 600 billion dollars annually by 2025, if the industry is circular, shows a study. In addition, such a transformation, creating more than two million jobs by 2030, according to the EUROPEAN commission.

the Benefits are many for those who succeed with such a transformation: Increased growth, competitive advantages, reduced costs, lower environmental impact and greater efficiency.

– But we should also know that in Norway, there are many players who earn money on the linear model and it is not yet made any calculations of who is affected in a restructuring, warns Barth.

also Read: More copper in the el-the waste than in the Repparfjord-mine