Pointed out for its lackluster environmental record, the fashion industry is increasingly offering so-called “eco-responsible” clothing.
Credible claim or greenwashing? The Protégez-Vous team analyzed the so-called eco-responsible clothing collections of eight major fashion players, particularly with regard to the company’s commitments to the environment, the quantity of clothing offered, the fibers and materials used, certifications and type of delivery.
Only Tentree, a Canadian brand whose clothes are sold in several large chains, receives a perfect score. It is followed by Levi’s (WellTread) and Zara (Join Life) (4/5). Simons (Vision), H
This very complete file, which is published in the May issue of the magazine, also presents the fibers and materials to be preferred and analyzes the certifications that are frequently found on the labels.