Moya Kala is the name of the sustainable underwear-Line of Claudine Tanner (32), which she designs in Sarnen OW. “To be producing the stuff but in Bulgaria,” she explains. “Moya Kala” is the Name of the Calla-flower in Bulgarian. This was formerly used as a funeral flower used and today one finds them more and more at weddings.
just such a change, wants a Tanner for the textile industry. Of Polluters to an industry that cares about the environment.
The fashion industry is one of the largest environmental polluters. Pesticides and chemicals, high water consumption and long transport routes make for a poor environmental record. Approximately 60 to 75 million people work, according to the non-governmental organization “Public Eye” in the clothing and textile industry, the majority of them are women. The wages are generally only a fraction of a Existenzlohns, the work conditions are often dangerous and inhumane.
And that’s exactly what Claudine Tanner: they wanted to ensure that in Bulgaria women a real income and a bra to create that fits your and like. Since you had set a private with the issue of human trafficking and Prostitution, was rapidly clear that they want to produce in Bulgaria. So you found out about the colleagues of a broker the family Sewing in Varna. A Stroke Of Luck. On the one hand, because they found there skilled seamstresses, on the other hand, because of Varna “is a Hotspot for human trafficking,” she explains.
underwear from Switzerland
As a Textile housekeeper has set before three years, the objective to create a sustainable underwear line. It has set up with a professional Young designers in Switzerland and gepröbelt.
Since half a year, the first two collections are now on the market. Three of the ten parts are: Bras, panties and Lounge parts. And a Limited-Edition produced in Willisau (LU). “Few customers are willing to pay more, just because it is made in Switzerland,” says Tanner. She was able to keep thanks to good cost estimate, the prices are the same as for the production in Bulgaria.
Many parts of the collection are made of the Material of Cupro, a biodegradable textile fiber. “The fiber is made of short cotton seed fibers that can not be processed, cotton yarn, and therefore in the waste would end up,” explains Tanner. A Japanese company have developed a method of eco-friendly from the waste product has a viscosity similar knitted goods. “The substance is often referred to as vegan silk because it feels silky yet warm,” says Tanner. And because it is a new Material, you can see the underwear available in selected stores, touch and try on.
Now she plans to take new pieces from Tencel. This substance is derived from wood fibers and the production is considered to be particularly environmentally friendly. “Cotton, organic cotton, needed in the manufacture of currently a lot of water”, therefore, Tanner waived this Material.
fabric waste recycling
On their website is included with each piece of clothing exactly what Material it is produced and where it comes from. Most of it comes from the waste of the textile industry: on the one Hand, the waste, the reused Section, on the other hand, uses materials that are made of re-melted synthetic fiber. So which has been melted down fuel waste gets a second life.
this Is not toxic? “Yes partly, this can not be prevented in the industry almost as soon as you are working with synthetic materials. Our materials are certified Oeko-Tex and will not harm the body. Basically, the finishing of fabrics and Dyeing but the largest problems of the textile industry,” she says. The Dyeing with natural materials is difficult. Therefore, it is in every fiber of chemistry.
Startup founder and mother
“It is a project of the heart,” says Tanner. It paid for itself hardly any wage, and could not live of the money. But you can pay an employee with a 60-percent workload. So you can build at the same time, the company and their two year old daughter to take care of. “During the traditional office hours, I work a 50-percent workload. When my daughter is asleep and on weekends, a good 30 percent come once again,” she explains of their division of labour. And your Partner supports you completely – and also financially.
“Oh, Yes, as a woman, you have it harder, especially in the textile industry. I had to take an attitude that I have otherwise lost: Very different from me and my thing convinced,” says Tanner. And Yes, sure, you would have built up the company faster, would not you become a mother. But she is now really going on with big plans.
This year, they want to build sales, preferably in Europe. Your goal is that Moya Kala is a well-known brand and you can produce on a large scale in Bulgaria and in Switzerland. Your Plan: In large Department stores to the range to get in. “The underwear is a must-see, and can taste the touch”.
What you don’t want to know you also: Not all the time new collections design, so that the customers buy more. Tanner would like to restore Basic pieces in neutral colors such as black, white and nude, which your clients have for a long time. And all of them can buy even years later: “It should not be wasted even more fuel wasted by a short Carry and a lot of new purchases”.
-An evening dress for a night out
In the case of an Online retailer, a dress it to the Party to wear and then send back? No, this is not allowed really, and especially not sustainable, because returns to land in the case of online retailers, often in the waste. Who would like to hire a chic dress, you can do that in Ragfair, the Start-up of Natalia Pinskaya (35) and Lena Romanovska (38),.