Part of the money paid by the state 548 billion rubles to support families with children, Russians spent for purchase of new smartphones. About it journalists were told by the interviewed representatives of trading networks.
“an Independent regional retail chain of electronics recorded a surge in sales of smartphones costing up to 10 thousand. in the first days of June and July. <…>. Sales in those days were almost at the level of the new year, in connection with a number of partners now hastily make new orders”, — writes the newspaper “Kommersant”, citing a source at one of the partner companies, and several Federal networks of electronics.
Hype interlocutors of the edition is compared with the received in these numbers to the Russians the benefits for children. So, by data “Coherent”, 1 to 7 June in the Russian market of smartphones in the price segment below 10 thousand rubles sales rose 32% in volume and 24% in value compared to last year’s figures. At the same time back in may, smartphone sales were down 9% in units and 12% in money. In the network of “VimpelCom” (brand “Beeline”) sales of mobile phones worth up to 5 thousand increased by 74% and in the segment of 5-10 thousand, the share of sales accounted for 38%.
In MTS a sharp increase in sales reporters explained several reasons — the opening of shopping malls after quarantine, pent-up demand and a decrease in spending of people on vacation. Analyst Mobile Research Group Eldar Murtazin said that sales of budget smartphones have supported the industry, thanks to them, the Russian market was the only one that showed growth among all European.
To pay families with children from 3 to 16 years June to 10 thousand rubles as a support during a pandemic coronavirus instructed on 11 may, President Vladimir Putin. 23 Jun, like RT, he announced a similar assistance in July. In total, this purpose was sent to 548 billion rubles.
