the Success of APC is obvious, but there are of course problems. Pandemic coronavirus has affected even such a firmly standing on legs industry as poultry. Showing last year’s production record 4,976 million tons in the first quarter, it showed a decline, albeit a small 1.8 percent. But the epidemic situation in the country improves, so our farmers have a chance to reverse the negative trend and to increase production. The more that demand will be driven by several reasons, and, in particular, thanks to affordable prices and high nutritional value of poultry meat.

the Development of poultry in Russia is one of the most important areas to ensure food security of the country, said first Deputy Minister of agriculture Dzhambulat Hatuov. “In 2019, the poultry production in slaughter weight amounted to almost 5 million tons, and imports – a total of 227 thousand tons. In the total volume of meat production, the share of poultry production is 44%. Last year was also received 45 billion eggs. Today we are fully ensured Russian chicken egg. The industry is faced with the strategic objective to increase exports of poultry products”, – said the official.

According to the “Center Agrobaltika” of the Ministry of agriculture of the Russian Federation, even though the pandemic coronavirus, meat production in Russia this year will exceed 11 million tons (figure of 2019 is 10.5 million tons), and by 2024, maybe close to 12 million tons. More than 80 percent of production will be in poultry and pork. In particular, the production of poultry meat could grow to 5.3 million tons.

a Significant increase continues to show a Turkey meat production, although its volumes are incomparable with chicken. Last year, the “output” of Turkey amounted to 288 thousand tons in slaughter weight, which is 17 thousand tons exceeded the figure of 2018. Demand for Turkey meat remains high, dimichele and low in fat are a competitive advantage of Turkey meat relative to poultry and pork, experts stress “the Center Agrobaltika”. The increase in production of Turkey meat can make this year to 40 thousand tons.

To dietary types of meat is rabbit. “Rabbit meat for 21% of protein and digested at 90 percent of the fat in the rabbit more than chicken at a low rate of cholesterol, a lot of useful polyunsaturated fatty acids omega-3. Vitamins and minerals in a rabbit more than other types of meat. And that is especially valuable for meat rabbit almost no one has allergies”, – told “RG” the member of the Council for the development of the consumer market of the chamber of Commerce of the Russian Federation Victor Kurochkin.

However, the livestock of chickens and rabbits Nasraniwe: more than 510 million birds vs 480 thousand eared, half of which is cultivated by farmers of all three regions: Smolensk, Orenburg and Tula regions. Specialists portal Meatinfo believe that in Russia there is no culture of consumption of rabbit meat. Perhaps the limiting factor is the price too high because of the supply shortage. In total, the average European eats up to 2 pounds of rabbit meat per year, and a resident of Russia is only 100 grams.

“Rabbit breeding has a relatively short production cycle, making it cost-effective enough, but the meat is quite popular. Indeed, the popularity of any product is formed not only in terms of its value and uniqueness, but also in affordability for the General population. Therefore, when you lucid understanding of the benefits of rabbit meat, people will buy chicken for 100-150 rubles, and not the rabbit, 500 rubles per kilo,” – said the expert of the RF CCI.

However, the analyst firm BusinesStat predicts that by 2022, the industrial production of rabbit meat in Russia will grow almost six times and close to 18 thousand tons, and with the private households will exceed 40 thousand tons.

Even more exotic, though no less is dietary meat for us is strautina. In Europe, it served in any restaurant. “Production of ostrich meat in Russia, first and foremost, require government subsidies for the purchase of imported livestock. Requires a clear and organized system of cooperation of small producers, which are becoming smaller. The absence of these measures, coupled with low demand for ostrich meat could have led to the stagnation of the Russian strausovodstva, – said Victor Kurochkin. – But this exotic niche in Russia is virtually free of competitors. But only if there is government support or the support of a major investor, can establish to bring up this business.”

Under certain conditions, said the expert of the RF CCI, the ostrich can be quite a profitable direction. Because ostrich meat has several unique useful properties and, moreover, it is believed that soon this exotic product is a niche of beef due to its rich vitamin and mineral composition. The modern consumer is already aware of the dietary benefit and the benefit of this meat, but the main limiting factor of the transition to more useful types of animal protein serve modest-income majority of the population and the relatively high cost of trapatoni and a half – two thousand rubles per kilogram.