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Iconic beauty trend ridiculed online and called a racist because of a parody of Asian appearance. Suitable material publishes CNN.

we are talking about the effect it “Fox eyes”, which is achieved with the help of eyeshadow, eyeliner and false eyelashes, or by lifting and fixing the eyebrows. Using these techniques to women from all over the world imitate the “almond-shaped” eyes like a supermodels Kendall Jenner, Bella Hadid or actress Megan Fox.

Photo published by @kendalljenner

Users of social networks publish photos and videos with this makeup, where they stretch out hands to make the eye shape more pointed. The author calls this “pose migraine” and draws a parallel between similar gesture, which in the past was insulted and humiliated Asians by mocking their appearance.

for example, a 19-year-old blogger Emma Chamberlain (Emma Chamberlain), which was signed nearly 10 million people at Instagram, has been criticized for publishing photos where she poses in the pose with his tongue hanging out. Fans of the girls started to defend her, stating that other “overreacted”. Chamberlain later removed the image and publicly apologized to his audience, noting that she was “very sorry for those who hurt”.

In Tiktok hashtag #foxeye already scored 72.8 million hits, while in Instagram under the hashtag #foxeyes has already collected more than 70 thousand of photos.

American artist of Asian origin mark Reagan (Marc Reagan) said that when he first noticed the trend with all this, he never thought that it could be hiding a problem. Makeup artist just saw it as a way to emphasize the eyes and make them more expressive.

“But it turned into something else,” he said, noting that the trend has for some offensive. Reagan added that his this fact is not surprising in light of the pandemic, the people of East Asia are increasingly becoming the object of racist attacks or insults.

In November 2019 fashion brand PrettyLittleThing accused of cultural appropriation and fetishism of Asian women. So, brand has released a new Oriental collection, which included red top and skirt, dresses pink, green and black colors, as well as shoes and accessories. The collection was inspired by qipao — traditional Chinese dress.