ICD IBC
PJSC “Moscow credit Bank” (ICB)

Experts “Moscow credit Bank” (ICB) analyzed statistics of activity of Bank customers from among the men when paying for goods and services using Bank cards and calculated the “index of the Tulip” – namely, how much to spend customers of the Bank for the purchase of flowers for International women’s day on 8 March.

the Analysis of statistical data on the spending of the customers of the ICD revealed that every year men are willing to spend on roses, tulips and Mimosas for girls all more money.

For the entire 2017 on flowers male customers spent 77.7 million rubles, of which 16 million was spend in March.

In 2018, the costs of the stronger sex on the flowers amounted to 92.5 million (18.5 million in March), and a year ago – 108,8 million (21.7 million in March).

the Cost of one purchase flowers in March increased compared to other days of the year in half. For example, during 2019 average bill of customers-men in a flower shop was 1.4 thousand rubles, while in March it rose to 2 thousand rubles. Only in 2019 men made 69 million purchases of flowers, of which 7.5 thousand have on the holidays of March.

“During the first days of March we see that the average bill for the purchase of flowers our customers has already exceeded last year’s figure and amounted to 2.7 thousand rubles, with the greatest activity we expect on 7 and 8 March – the head of the Directorate for the development of retail and e-business ICD Alexei Korsin. – Comparing with activity for previous years, can predict that at the end of March the expenses of our clients-men the flowers will exceed 24 million rubles.”

the Experts also noted the months in which men give their beloved womenam flowers less often June, July and August here every year, buying activity is reduced by 20-25%.

PJSC “Moscow credit Bank” (ICB) is a universal commercial private Bank offering full range of banking services to corporate and private clients, as well as financial organizations. The Bank included in the list of systemically important credit institutions, approved by the Bank of Russia.
the Bank was founded in 1992. The beneficial owner of the Bank is businessman Roman Avdeyev. According to the “Interfax-100”, in the first 9 months of 2019 ICB is in the top 3 private banks in terms of assets.
Reliability and stability of IBC is confirmed by the ratings of leading Russian and international agencies: “A” ACRES, “AND” from “Expert RA”, “Ba3” by Moody’s; “BB” by Fitch; “BB-” from S&P.
more detailed information can be found on the website: http://mkb.ru
the Press service of SCM: pr@mkb.ru