From 1 July in Russia marking footwear is mandatory. From this date a ban on the manufacture and import, wholesale and retail sale of these products without a special Data Matrix codes. Experts are sure that the innovation could lead to reduced choice, the wave of bankruptcies among small producers and to increase the value of the goods for the Russians. If before, people had to save on food, but now and boots will have.

the impact of mandatory labelling of shoes from the 1st of July, “MK” told the experts.

Dmitry Yanin, Chairman, International Confederation of societies of consumers:

“Labeling is a fee for access to the market. On the activities of large companies mandatory marking of goods will have no impact. Their financial status allows you to quickly and without much costs to change the manufacturing process.

But in General, the range of shoes on our shelves will be reduced. It is inevitable. Small and new players or completely go online, or even withdraw from the market. Small producers do not have enough money to play a fair game under the new established rules.

Those who work for themselves and produces a limited number of pairs of shoes, will go into the shadows and will serve a narrow range of clients, but would not go broke.

reducing the range will not lead to a sharp increase in prices. As if the producers didn’t want to, they can’t inflate the cost of the goods: the demand may collapse, as the citizens have less money. The rise in price of shoes will start a bit later, when will stop falling incomes.

Introduction General marking — it is a direct attack on the companies of light industry. The new system does not prevent the emergence of illegal products. Those who promoted the bill, is not interested in how and what made shoes, as well as its safety. Mark is a tax on the scope of activities in favor of the company, which is engaged in these bar codes”.

Anna Bodrov, a senior analyst at IAC Alpari:

“About the requirements of mandatory labeling was known in advance, so sellers were able to spread the financial load in an optimal way and not to drive so business in stress. Reduction range of footwear won’t be because everyone has time to consider new standards. On the prices, theoretically, it too should not to influence, but, remembering about love retailers to shift the financial burden onto the shoulders of the consumer, we can expect a rise in prices on the shoes within 5%. The measure is aimed at combating counterfeiting and can be quite effective. Now the volume of counterfeiting in footwear segment is estimated at 25-30% of the market: it’s a lot.”