Businesses need innovation to remain competitive. Artificial intelligence is a key driver of digital transformation. However, Kerstin Götz believes that companies are reluctant to use it, although new applications hold enormous potential in the future.
The majority of companies are not or only slightly prepared for the use of artificial intelligence, as shown by the results of the current TÜV study on security and artificial intelligence.
If you ask companies and their employees about it, they are skeptical about the topic. On the one hand, there is a lack of clarification. On the other hand, there are safety concerns and the fear that jobs will be replaced. The use of artificial intelligence brings with it potential that will reshape the world of work.
What we generally refer to as artificial intelligence is currently still at the level of machine learning. We program an algorithm that gives the machine a procedure. This is about data analysis and pattern recognition. Decisions are trained. Man pretends, machine imitates.
There is still distrust or even fear that machines make decisions that do not please everyone. Or that errors creep in and security risks arise. Discrimination through the decisions of an AI are also feared.
However, the fact is: AI has no intentions, it does not act driven by its own moral concepts. Instead, it follows those reproducible, applicable patterns that were trained on it. She also assumes no responsibility for this.
A form of artificial intelligence, as depicted in Hollywood films, does not yet exist. It is therefore important to educate people about where we already encounter AI in everyday life, how it works and what advantages it brings.
Kerstin Götz has been CEO of TROI GmbH since 2017. Under her leadership, Troi is developing into an AI-based tool that promotes future-proof working models and sustainable management, so that the connection between economy and ecology is consolidated as an integral part of companies.
Almost everyone is now familiar with the term artificial intelligence. According to a recent TÜV study, 95 percent of those surveyed know the term. But when it comes to explaining the term, it suddenly becomes difficult.
There is a lack of education and, above all, of identification. With some applications, many users do not even know that they are dealing with AI. It starts with everyday things like fitness trackers or online shopping.
Therefore, people need to be trained to use AI. Anyone who understands the systems and learns to work with them will lose their concerns.
As we know, man is not a rational being. Rational decisions are difficult for us. “Confirmation bias” is the buzzword here. Technology can help us to make data-based and therefore more objective decisions.
Data protection is very important in this context and gives users security. There must be clear regulation as to which data may be processed and in what form, and consumers must be informed about this. There is already an approach to this in the EU AI Regulation.
Such regulations must also be made in order to meet people’s fears and concerns. Because many still fear that AI systems will be used to get personal data that could be used for monitoring and/or manipulation. You have to confront these narratives.
Artificial intelligence is the logical consequence of an ever-increasing amount of data. We humans are limited in the range of our sensory perceptions. The amount of information that we can hear, read, understand and process at the same time is severely limited. The AI is way ahead of us here. Anyone who uses this powerful technology in a reflective manner can constructively help shape tomorrow’s success.
The fact is that AI will change the world of work. Routine tasks are being taken on less and less by humans. As a result, jobs will be lost, but new opportunities and fields of work will also arise.
AI supports us in developing new perspectives and design potential. It supports us in decision-making and gives us options. It’s not about automating management decisions. It’s about improving the quality of decisions. It is about a cooperation between humanoid and artificial intelligence.
More and more people will be needed who can interact with AI systems. That is why it is so important to start preparing employees now and to educate them about the possibilities of AI-based business models.
The constructive use of AI is crucial for the competitiveness of companies. Large American corporations have an enormous lead here and it is up to us to catch up, without exaggerated expectations – but with a future-oriented approach.
The interaction between humans and AI must be part of a future-oriented way of working. Already. Because we are still at the beginning and have the chance to use possible applications and potentials in a meaningful way.
Systems that use AI to help us process and understand data better, that relieve us of routine tasks and save us time make it possible for us to develop in a future-oriented manner.
A new generation of workers, new trends in methodologies and the focus on skills such as creativity, empathy and value orientation present us with many challenges. But here smart solutions can help us to use resources in a value-adding and sustainable way, so that there is room for innovation.
We must be open to technological developments and the opportunities that arise from them.
The Mission Female business network, founded by Frederike Probert, is actively committed to more female power in business, society, media, culture, sports and politics. It unites successful women across all industries with the aim of making further professional progress together.