the Newspaper has survived two world wars, the Spanish flu, the oil crisis and the financial crisis.

But coronakrisen was too much.

Helsingør Dagblad risk now to close after 152 years, if not a new buyer bites on within a month. The owner of North Media has put the newspaper up for sale.

Thus run the risk to piece of the local, the Danish cultural heritage to be a victim of coronakrisen. In Elsinore newspaper distribution, it is because that advertisers have fallen from.

“the Media and the local newspaper is a piece of cultural heritage and important institutions in relation to cover what happens in local communities. Therefore, it is a democratic problem, if they close down,” says media researcher and ph.d. in mediesociologi Søren Schultz Jørgensen.

Helsingør Dagblad is not alone. Several private media is hard-pressed by the decommissioning of Denmark.

On the island of Lolland-Falsters folketidende on, which is founded in 1873, marked the crisis also:

“From the day the prime minister closed the country for hairdressers and restaurants, we could see a drastic fall in the annonceindtægterne,” says Lars Hvidtfeldt, chairman of Lolland-Falsters folketidende on.

“We have never experienced something similar. The fall is worse than what we saw during the financial crisis,” he says.

He fears, not least, the long-term crisis, which might come in the wake of the decommissioning of Denmark. But the newspaper is p.t. not in acute danger of closing, he says.

the Media share the same fate with a long other industries where companies are going an uncertain future: the Travel industry, nurseries and restaurants to mention only a few.

the Uncertainty is also increased by the fact that none knows the depth and the duration of the coronakrisen. We are returning relatively quickly back to normal, or puts the crisis itself in all of us, so we change our consumption habits and being more careful?

the central Bank operates with three scenarios, as you can see in the box.

the Scenarios demonstrate, how much the so-called gross domestic product (GDP) – the total production of goods and services in Denmark on a year – will fall depending on when Denmark and the world returns to normal. The national bank has a so-called mildly, a key and a hard scenario.

Governor Lars Rohde has so far not dared to give his take on which scenario is most realistic. It will Mads Lundby Hansen, chief economist at the think tank Cepos, however, like.

“If I had to pick a scenario, would it be the key with a decrease of five percent,” he says.

He also says that the state economy is herculean. Finance minister, Nicolai Wammen (S), has a net worth of 143 billion dollars. Money that can be pumped out in society, without that there is a direct bill to pay.

“the State’s finances are not the main concern right now. It is, how hard the crisis is hitting businesses, who must fire employees and run the risk of going bankrupt. Therefore, it is important that you start a re-opening of the economy, as soon as it’s health properly,” he says.

But: Bite coronakrisen itself as a protracted economic crisis, as during the financial crisis, can tightening will be necessary. And here is a far worse crisis than the National toughest scenario, he believes.

“So can public spending cuts be necessary. It can be in the form of an increased retirement age, the complete abolition of the voluntary early retirement or a lower-rate allowance,” said Mads Lundby Hansen.

Economic figures and public finances is, however, not the fill in companies. Here hangs the risk of firing as a heavy quilt over the employees. At Jysk Fynske Media, which owns a number of newspapers including the Aarhus Stiftstidende from 1794, the employees have chosen to go 10 percent down in salary in three months against firing employees in the period. The crisis is estimated to cost the group € 100 million. crowns.

“People fear simply being fired,” says steward at Jysk Fynske Media Per Schultz-Knudsen.

“But we are only guaranteed to not be fired in three months. Then time will show how big the crisis is,” he says.

on Wednesday found the minister of culture, Joy Mogensen (S) 180 million dollars to the troubled media, as compensation for the lack of ad revenue. However, it does not Elsinore newspaper distribution path to the abyss, if not a buyer comes forward.

Recently has the Liberal Media reported that the company is considering to buy the Helsingør Dagblad. The magazine’s editor-in-chief, Dorthe Carlsen, is not returned on the B. T.’s enquiries.