Football fans have known it for a long time, and now there is also statistical proof: in a survey, the Germans overwhelmingly opposed the DFB marketing claim “The team”.

Survey: The term “DieTeam” as a brand for the German national soccer team has failed according to the judgment of the expert Alfons Madeja. The professor of business administration and sports management refers to the results of a survey conducted by SLC Management from Nuremberg under his direction, which the “Frankfurter Allgemeine Zeitung” reported online on Monday.

Short, compact, clear

No acceptance: According to this, although brand awareness has increased since its launch in 2015, acceptance has continued to decline. 78.4 percent of the approximately 5,300 supporters and customers of the Bundesliga who were asked spoke out in favor of abolishing the claim “The team”.

No identification: “The claim generates no emotions and no identification. He ignores people’s feelings,” said Madeja. According to his own statements, according to representative surveys, he came to the conclusion that “DieTeam” should be regarded as “failed” according to objective criteria.