meat. It is no longer a simple food more. Meat triggers in our society, emotions, discussions and Controversies. Today, no one denies that the production of meat contributes relevant to environmental pollution. 25 per cent of the earth’s surface is used for Livestock farming. In addition, Livestock farming requires a lot of space, too much water and causing tons of greenhouse gases. Meat everyday product and a stimulant at the same time. But what if there is almost CO2-neutral meat?

this question has an Israeli Start-up. Aleph Farms managed at the beginning of this year, which is celebrated in the research area of “cultured meat” as a breakthrough: “The first Steak out of the lab”, was an international headline, as the 14-member company presented its achievement to the Public. The focus of attention was on 50 grams. A small Bite, bred in the laboratory. Two and a half million Dollar cost of the research work up to now.

Inspired by the human medicine

the In-vitro meat is nothing New. In the Netherlands, was presented in the year 2013, the first cultured Hamburger in the company Mosa Meat. The close-to-reality taste was celebrated, as well as the authentic consistency. A little dry, the Burger was, it was said at the time, but praise dominated the criticism.

In the case of In-vitro meat is to breed Minced easier to use than fleischmo cover, such as Steaks. That have made it to the Israelis, Steak true to life replicate, is a Revolution. “Today it is no longer a challenge to create meat cells,” says Didier Toubia, CEO of Aleph Farms. “We have made it rather a challenge to work on the complexity of the meat’s structure.”

Two years of the way to the Steak took. In the case of zero, the research team had to start: Shulamit Levenberg, a Professor at the Technical University in Haifa and a renowned expert in the field of cell and Tissue engineering in human medicine, is part of the Aleph-Farms-Teams.

Coop is also

In the field of research of cultured meat in the world is investing billions. The United States and China are among the major investors. Also private entrepreneurs such as Google co-founders Sergey Brin or Windows-founder Bill Gates have already invested assets in the company, the research on so-called Clean Meat.

In Switzerland rose Coops, meat processing, operation of Bell last year, with an Investment of over two million Swiss francs for Mosa Meat in the industry. Also new is the Migros follows: M-industry took part in a collective investment of 12 million Swiss francs to the research of Aleph Farms.

The production of one kilogram of beef now requires 15 000 liters of water. Instead of Grass to feed the animals in the meat industry, usually with force feed, the cultivation occupies a lot of space and resources.

Burger made of pea proteins was fast

global consumption of meat sold food and agriculture organization, between 2000 and 2014, according to the world almost 40 per cent. The reason for this increasing is mainly prosperity in Asian countries. Also, the United States, which produce the most meat, recorded figures for 2018 record: In the case of 100 kilograms of meat consumption was the average Year per capita. This is twice as much as we Swiss consume.

However, it is in the States, if the meat goes to In-vitro. According to a survey by the University of Michigan, 55 percent of respondents 18 to 39 reported – Year – old that they would try cultured meat. In Switzerland, too, has shown this year that consumers are ready to test the Alternatives: The American “Beyond Meat”-burgers from peas proteins, since may, when the Coop in the shelves, it was in many places sold out quickly.

Currently, the wholesale distributor is also a concern in Germany due to the large demand for supplies. Even in the stock market, the Vegan-Burger shot through the ceiling: Today is a stock is ten Times as much value of how to get started in the stock market ten years ago.

A new, global, industry

you Can replace the vegan meat is not real meat? Dr. Mirjam Hauser, trend researcher at the market researchers at GIM Suisse, is sceptical: “in Addition to the psychological, economic factors will decide whether it will enforce cultured meat for the consumer. If meat will one day be so expensive that it can no longer afford many of the regularly are meat alternatives interesting.”

This vision of the future is not speculation. The Organisation for economic co-operation and development (OECD) assumes that especially the chicken in emerging countries such as India and China will be in 2020 by one-third more expensive than it is today. The reason is the increasing demand and the non-step production.

Hauser says: “Worldwide, there are many Alternatives to meat are discussed. Meat has lost its innocence, and if the global demand continues to increase, not around to complement on Alternative jet and our traditional diet. Cultured meat can be actually a solution approach.”

If cultivated, will have a fourth meat, however, such a positive effect on the environment, for Hauser still open: “this, Too, is in need of a day of a global industry that has yet to be established. How much energy this requires and how the will come, is one of the outstanding questions.” Also, the health aspect is up to now still unclear.

Healthier than real meat?

Didier Toubia of Aleph Farms assured, however: “Cultured meat has the same nutritional value as conventional.” It is healthier, because one can act directly on the meat. So, for instance, no antibiotics were added to the feed in the meat industry in amounts. Also, the fat content is adjustable and can be adjusted individually. Long-term studies do not yet exist.

in Addition to taste will decide, in the future, the right thing to Marketing on success or defeat. “”Cultured meat” – that doesn’t sound really attractive. If we call it instead, “slaughter-free meat”, we the consumer on an emotional level,” says Toubia. “Why should you opt for slaughtered meat, if you can asexually have was full?”

Currently would be the cost of the tiny battle-free piece of Steak and 50 francs. The company’s goal is to be able to by a high production quantity of a day with the normal meat prices to compete. Then, the In-vitro meat in the so-called Biofarmen bred in Tanks alone grow, almost in a meat-greenhouse. When it is, so far, is not yet in sight.