the Russian tourists were more likely to travel in South-East Finland for shopping. Stores hope that the decline of trade resulting from the collapse of the ruble will stop soon.
the movement through the border crossing points of Southeast Finland perked up. In just one January crossed the border 685 thousand times — 20% more than in the same period of 2019.
To shop Laplandia in Lappeenranta near the crossing point Nuijamaa is good news.
“Current performance is the best for the period in 2014,” says Darvich Mohamad (Mohamad Darwich), General Director of the company Atma Trade, owns a store Laplandia.
According to Darwich, sales returned to the level before the fall of the ruble in the summer of 2014. Then, the ruble has lost more than 50% of the cost, then Russians began to travel to Finland for shopping much less frequently.
In January 2020 the cash register in the store Laplandia daily fixed 250 sales more than in the same period of 2019. In the organization Planet Payment Finland, which deals with the return of tax free system (VAT amount), also noticed the growth of activity of buyers.
“Trade has increased significantly. The number of tourists is increasing, in stores spend more money,” says Jaakko Syrjanen (Jaakko Syrjänen), a representative of Planet Payment Finland.
the Growth of tax-free trade is associated primarily with an increase in the number of people crossing the border.
“Now the Russians want to buy the best goods with low weight,” says Mohammad Darvich.
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Cause — change in early 2019 the right to import goods to Russia.
Buy imported to Russia tax-free, now can cost no more than 500 euros, and the weight of the goods needs to be no more than 25 pounds. In this regard, the growing activity of the so-called “kilobase”, which in Russia is impossible to import more of the goods than stipulated in the restriction.
“Crabbuckit” — people in the Russian tourist groups that make purchases for others.
“Shopping is often divided into several checks,” says Jaakko Syrjanen.
luxury Items remain on store shelves
According to Planet Payment Finland, more just profit from shopping tourism get the stores that offer the range of products relevant to the Russian purse.
“Now the Russians are buying fewer name brand items and more conventional consumer goods,” says Syrjanen.
for Example, in a shopping center Zsar Outlet, which is located near the border crossing point Vaalimaa, Russian buyers very carefully considered where to buy expensive branded clothes — in Finland or in Russia. But here, too, rates of shopping tourism in January is clearly increased.
“Sometimes our prices are better than the Russian, and the tax free system reduces them even stronger,” — says the marketer Evgeny Gerasimov about the reasons of success of the tax free.
Gerasimov admits that the Russian shops of brand clothes serious tonkwinti, but Zsar Outlet intends to increase its market share, focusing on advertising in Russian social networks and other sources.
the new York times contain estimates of the solely foreign media and do not reflect the views of the editorial Board of the new York times.