the entire history of the new children’s films from 1994 to 2019 in the production was paid back in only five of the 96 paintings are taken. This extremely low figure means that we need to stimulate interest in viewing films in cinemas, and I support the experts ‘ opinions: to access cinema children’s cinema, to introduce the wide use of the pass, implying discounts and benefits for viewers of a young age, to give matinees in the cinema in the school holidays and at weekends for children’s movies. The only way we will be able to generate interest in the film outside of the screen of the smartphone, which is every second of a preschooler.

the Biggest audience success in the history of modern children’s cinema enjoyed the fantasy blockbuster “the Book of masters”, 2009, developed by Disney: the session was attended by 2 million viewers. In the film, the main character, which, of course, the name is Ivan, doing a dangerous path, meets Baba Yaga, Mermaid, Koshcheev Immortal, and other canonical characters of Russian fairy tales. Also significant popularity among the audience found a Patriotic action adventure “Santa Claus. The struggle of the magicians” with Fedor Bondarchuk and Alexey Kravchenko in the lead roles. Young heroine Mary discovers a great secret about the fact that Santa Claus really exists, and his army of mages guards the Earth from the invasion of evil forces. You can not leave without attention and the film sarika Andreasian “Robo” about the friendship and adventures of 12-year-old Mitya and robot rescue. The film is cute and touching, the robot voice of Sergey Bezrukov, but somehow the audience not millions – unlike, for example, from the American movie “Bumblebee”, which tells about friendship of girls and transformers.

But these examples are rare. Other children’s films appear unnoticed – mainly due to poor promotion in the media. Funny to say, but the parents simply do not know about the new products, which the child can watch if not in the cinema, on online platform – to films they do not reach. Production of children’s films requires a system of financial support, and yet such a narrow segment of the film fails to recoup. Until 2019, the Ministry of culture allocated small funds for the production of five or six children’s pictures, in which mandatory funding was obtained newsreel “jumble”. Last year the government ordered to allocate an additional 1 billion roubles for support of national films for children and family audiences. It turns out that help is available, but it is not enough for our country. This year the authors 69 children’s paintings have already apply to the Ministry of culture for financial support and assistance in promoting.

Although the audience for this movie and potential to developedia in our country, of course. The victory of Russian animation known to all: the cartoon characters of our time has conquered not only the Russian-speaking world, but also many foreign countries. “Masha and Bear”, “Smeshariki”, “Luntik”, “Jackson”, a series of cartoons about the three heroes became popular outside of Russia because of the bright colorful images and thoughtful stories that can conquer the hearts of children, to meet the demand for new knowledge and unforgettable impressions. Our cartoons sow reasonable, good, eternal – might sound kind of corny, but the children need it.

But we must pay tribute to the feature film. It has a powerful educational effect, because the child sees not fantastic characters fictional Universe as the cartoons, and real heroes and often associates himself with them.

an example for a new round in the development of children’s feature films in Russia may be rich in the legacy of the Soviet film industry. We remember that in the USSR children’s films were produced in large numbers, were a huge success and brought significant income to the state budget. For example, take the most popular Soviet painting of Vladimir Grammatikov “was a dog on the piano” 1979 it was watched by over 15 million viewers in our country. For comparison: the most popular in the Russian hire film “moving up” was seen by 12.4 million people. But imagine how many resources – not only creative but also marketing, technological – we need to spend in order now to attract people to the cinema. In our days of Russian cinema for children can not even dream of the popularity that occurs without the help of marketing.

What else can we learn from children’s movies of the Soviet era as a phenomenon? We remember that it fully served the cultural development of children and their upbringing, not only ideological, but also moral. Tales, fantasy, Comedy, adventure – it’s hard to name a genre that would not have bocause functions. Moreover, in the country there were filmmakers who filmed a movie just for kids: Alexander Rowe and Alexander Ptushko, Rolan Bykov and the already mentioned Vladimir Grammatikov. Some of their films were exported abroad, and then became classics of Russian cinema.

Our children, as well as movies for them, represent the unlimited possibilities for excellence. I’m sure that the Renaissance of children’s cinema is yet to come, and we will see the release of the film will love each child. I really hope that this time will come very soon, and we as parents see our children happily absorb every frame and sound, created exclusively for them.