Russian authorities are preparing to launch the first measures of direct financial incentives tourists. The government will allocate 15 billion rubles for payment of cashback in the 5-15 thousand RUB for purchased tours in Russia until the end of the year. Officials expect to subsidize 2 million trips. But tour operators I doubt I’ll be able to convince tourists to make the necessary, funds for the card “the World” and to realize such sales without the involvement of travel agents.The government will allocate 15 billion rubles for compensation for tourist trips to Russia before the end of the year. On Wednesday said Prime Minister Mikhail Mishustin, adding that you can get will be from 5 thousand to 15 thousand roubles, depending on the cost of travel. It specified that the mechanism shall operate on the principle cashback: travel services you will need to pay with the card “the World”, which should do the payment. The amount of 15 billion RUB will be allocated to Tourism as subsidies, funds which the Ministry will give the National system of payment cards (nvqs; the operator of the payment system “World”).According to the Association of tour operators of Russia (ATOR), under the terms of the programme of the purchased tour should be sure to include transportation and accommodation in a hotel or on a cruise ship no less than five nights. Cashback is fixed: ATOR To indicate that participation in the program will take 55 regions. According to him, the event will be held in August-September and will take several weeks. According to ATOR, participating tour operators will need to create your landing page, to for them in the banks acquiring the ID and to sign an agreement with NPCs.In total, the Federal tourism Agency, the programme expects to subsidize 2 million tourist trips in the country. General Director of tour operator “Dolphin” Sergey Romashkin calls this figure is real, but only if the quick launch of the campaign: “the Tourist season is getting shorter every day.” To implement such a amount on their own, according to Mr. Romashkina, market participants will be difficult. “We will try to propose a mechanism for the involvement of agents, but given the tight timeframe to implement it would be difficult,”— said a top Manager.Doubt, according to Sergei Pyrethrum, as a matter of mandatory use is not the most popular Russian payment system “World”. He fears that to have additional Bank card, most customers do not want, and the mechanism of registration of the virtual card will be understood by rather young audience, are not targeted for tour operators.Alexandra Mertsalova
