Technology is changing every aspect of our lives, including the way people buy. Here are 10 of the biggest technological developments that can make shopping faster, easier and more personalized.
the Cosmetics industry has long enjoyed the benefits of augmented reality. For example, “Sephora” has created its own application “Virtual Artist App” where users can try on the makeup using a smartphone, and get realistic effect to a clear understanding of how one or the other makeup on your face. Today, consumers can test even more things in the virtual space, for example, glasses from Warby Parker, furniture from IKEA and even cars from Toyota.
Predictive Analytics has become an integral marketing tool. Many Western companies, especially large ones, have Department predictive Analytics develops strategies to effectively promote products or services. Collecting information from websites and social networks using artificial intelligence for analysis, retailers can now know the needs of their customers better than ever. For example, retailers like Amazon and Target got the amazing opportunity to accurately guess what might please their customers, and what they need.
Amazon spent $775 million acquiring Kiva Systems in 2012, rebranding of the company as Amazon Robotics and the creation of a warehouse robotic system able to effectively move loads in real time in accordance with the incoming orders. Currently, more and more retailers are trying to automate warehouse processes — for example, Walmart uses Alphabot to fulfill orders for delivery of products online, but Gap uses robots Kindred to packaging and shipment of jeans. Autonomous warehouses has significantly reduced the time onof the processing of orders, and service one-day delivery Amazon is proof of this.
Robots-assistants in shops
Not only warehouses need robots stores are also needed. Robots like Marty in the network of Giant Food Stores, “smart assistants” at Walmart or navigation robots with 3D scanners and speech recognition technology LoweBots help to increase the efficiency of shopping and to release people for working more closely with customers.
Voice assistants is another type of robot that helps to make shopping faster and easier. Amazon can boast a growth in the use of Alexa for shopping, and exploration of 2019, held Amazon Pay, showed that 20% of American customers are likely to make purchases with the use of voice over the next three years. With voice assistants customers can buy things even without using hands, and speak a lot faster than typing.
Scanners instead of cashiers
Waiting in the queue to the cashier has in the past, technologies that enable customers to self-scan and pay for goods. Scanners are used at Sam’s Club and Kroger and Go to Amazon where the system will track your purchases and automatically charge the fee. Startups are also developing “smart” shopping cart that can identify the goods inside, and to process payments, which further revolutionaire the traditional process of shopping in stores.
QR codes on products
British startup Evrything in collaboration with brands like Ralph Lauren, Puma and Rebecca Minkoff uses the technology of the Internet of things — the goods applied unique digital QR codes. Besides the fact that this technology helps retailers to track their products in the supply chain, it also brings a digital interactive experience, callOlea buyers to view information about the product on their phones after scanning the code and simplifying the authentication process.
Order online pick up in store
According to Business Insider Intelligence, 68% of American consumers used the service when you can order goods online and then pick it up without waiting in the store. Many retailers provide — and constantly improve — those services. Model BOPIS (buy online pick-up in store) and BORIS (buy online return in store) for many of the shopping networks are important parts of their strategy to increase sales. Shopgate analysts claim that 90% of retailers plan to use these two methods for 2 years.
face Detection is also used to create more personalized experiences from shopping. For example, the network fast CaliBurger or platform Antavo can show previous orders made by the client, and to offer personalized recommendations and exclusive discounts, getting to know the person by face recognition technology. Robots like Pepper, which were installed in a number of retail outlets also use the information obtained through face recognition system, for more effective interaction with customers.
At Mastercard say that Europeans, including Russians increasingly pay for purchases wearable devices with contactless technology. So, over the year the number of payments made with the help of such gadgets has increased in Europe 8 times. Users available more than 30 types of such means of payment. In 2019, 61% of purchases in the European stores were paid for using contactless technology.