Landing pages are effective tools for driving traffic to your site. They provide a simple introduction to your business and give visitors a reason to get excited about learning more about your company. While they’re powerful, however, landing pages also carry a lot of responsibility. If they don’t perform well, they can hurt your credibility and damage your reputation. That’s why it pays to plan ahead before designing your next landing page. Be sure to follow these five steps to ensure that your landing page achieves its full potential.
1. Know what you want your landing page to accomplish
It starts with knowing exactly what you want the landing page to do. This is the most important part of your landing page design. If you don’t know what you expect from it, then how will anyone else? Once you’ve determined what you need it to accomplish, it’ll be easier to create a high-impact message that accomplishes those goals. Many best au online casinos use this method to attract new customers.
2. Create a solid call-to-action or form
If you want people to join your email list or fill out a contact form, make that clear in some way. A CTA (call-to-action) should always be included at the very top or bottom of any web page. Visitors will understand exactly what to do when they see the words “Join my newsletter” on an advertisement banner, while those who just want to send a quick question may not notice anything if there isn’t a clearly visible sign that encourages them to submit their information. Include a link to a form where they can enter their name and e-mail address. Make it easy for readers!
3. Write compelling content for each section
You only have so much space available for text on your landing page; use your best judgment to determine which points should take up more room than others. If someone has questions, ask about them right off the bat. If you sell something, let customers know about it. It doesn’t matter if all of the text on your landing page consists of the same thing: if you write engaging copy, people will read what you say.