Global changes in the world or important events always affected the fashion. Who knows, there would be a fashion simple romantic dresses with high waist, if not the French revolution, the colorful outfits of the hippies, if not the war in Vietnam and grunge. To judge what is going to happen next, is difficult, but fashion history definitely teaches us that change will not be forthcoming. br>
the Current crisis caused by the pandemic coronavirus, affect our habits, including how and what we wear. We offer today to remember how world crises affect the fashion industry.
the First signs that will have to adapt to new conditions, is already there. Take online presentation of collections and calls designers, in principle, to revise the entire fashion calendar, or the appearance in the assortment of brands new accessory mask. She now becomes a full detail of the fashion image, and select from a huge number of creative options: to seek to match the clothes or, Vice versa, to use as a way to Express their position.
and, of course, not to mention a surge of interest in home clothes and clothes for leisure. For example, sports trousers obviously become a major thing this spring, and fashion bloggers have styled them differently in their shots for instagram.
Fashion has always been responsive to changes in politics or society. Refer to at least the history of the twentieth century. After the greatest tragedy of the century, the Second world war, appeared, the New Look — it was a response to people’s desire to forget the terrible years and enjoy life again.
Model renée Breton in Dior
After the hardships, when the fashion has faded into the background and, above all, had to be functional, feminine and elegant dresses with lush skirts, fitted jackets, sitting on a figure, became the symbol of the new peaceful life, where a woman has not had to take on the heavy work.
This, in turn, impact on emancipation, almost freezing the development of the movement: 50 years a woman is primarily a mother and housewife, elegant, feminine — in a word, the decoration companies.
Sophia Loren in Dior
it’s Funny to note that after the First world war was different. Then women, on the contrary, did not allow to deprive themselves of freedom, including from uncomfortable clothes. Gone are the corsets, long skirts, and I was allowed to wear only during sports, such as shorts became acceptable in everyday life.
it was at that time gaining popularity, as Coco Chanel began producing women’s clothes for sports and rest of Jersey material that was previously used only for men’s clothing. She suggested women functional clothing like his legendary tweed suits and tops available.
Well, after the traumatic experience of world war II, the society took possession of fatalistic hedonism — no wonder the twenties, with jazz and short sparkling dresses today called “dance on a volcano.”
shot from the movie “the Great Gatsby”
Looking back, it may be noted that the political turmoil had an impact on fashion as well as art or literature. An example is the French revolution, when the style of clothing became not just a tribute to the trends, but also the practical expression of citizenship.
According to how the person was dressed, it was possible to judge his political leanings. For example, men’s wigs became a symbol of conservatism and backwardness.
Portrait of Josephine de Beauharnais
In women’s fashion in the past has gone curvy dresses, which were associated with the old, rejected by the era — in their place came the Empire style. Long white dress with short puff sleeves flatter the shoulders, with a high waistline, with a skirt simple straight cut from a solid piece of fabric — that’s the typical outfit of the era, but a fashionable symbol was, of course, the wife of Napoleon, Josephine.
Dress in the Empire style reminiscent of the outfits Greek goddesses and reflected a new fascination with the antique, typical for that time.
replace this politicized era came to the Biedermeier style, completely opposite in nature, when all interest was focused on the private, private microcosm, and the clothes again gained some puppet.
dress in the style of Biedermeier
Hedonism shaped and 70-e and 80-e years of the XX century, whether it’s disco or new wave, — deliberate indifference to politics was a reaction to the constant threat of the cold war, which people are tired.
Similar sentiments affect the public and in the 90-ies, when the grunge and Kurt Cobain.
and here we are now, entertain us
— so sang the Nirvana frontman in an iconic song Smells Like Teen Spirit, which became a real anthem of the so-called lost generation, for youth who have experienced the new unification of the world and globalization.
the Deliberate negligence and distressing (remember stretched cardigan and flannel shirt that Kurt made it fashionable) became a kind of embodiment of the search for meaning in the protest when, in fact, was not to protest against something.
the protests back in the early noughties along with the fashion for flared jeans like hippie, when some groups of youth opposed the war in Iraq�� started by George Bush.
Hippie 60 s
But globally in fashion then ruled by a different mood — it was years of fun, glamour and sexuality. Here it is worth remembering the shows of Tom Ford for Gucci collection, John Galliano at Dior, or the style of the brand Roberto Cavalli, which is now synonymous if not vulgarity, then certainly with the excessiveness in everything from colors to prints.
Show Roberto Cavalli
Kate moss at the fashion show of Gucci in 1995
Show Gucci 2003
All the fun ended with the global financial crisis in 2008, which has had a major impact on demand in the industry Suite and that means that designers showed on the catwalk.
Glamour gave way to minimalism. During this period to the fore the work of RAF Simmons at Jil Sander, Phoebe Philo at Celine and the brand of sisters of Olsen The Row.
Show Celine 2010 Sasha Pivovarova at the fashion show Celine 2010
Even luxury has become more reserved and modest — past demonstration of luxury was seen as something dirty, while a huge number of people worldwide lost their jobs or assets.
And here, by the way, it is possible to draw Parallels with the “trendy effects” the great depression of 1929: in the early 1930s, the fashion became much more common and serious after the roaring 20-ies. Dresses and suits are characterized by simple cuts, which emphasized the natural shape of the body.
a Crisis caused by a coronavirus, is also likely to lead to a complete change of priorities and trends that strengthened in the preceding period. Globally recent years, the industry was characterized by the explosion of interest in street style and creating endless collaborations, sneakers, hoodies and capsule collection appeared so often that keeping track of everything was difficult.
I had the impression that the principles of “fast fashion” firmly entered the world of “hard luxury” that increasingly concerns the state of the environment and impact on the climate became more and more absurd.
Today, experts say that trends will not be rotated as fast as in recent years. And it’s not just that I want to slow down the designers themselves: pandemic, accompanied by a regime of self-isolation, have shaken confidence in the usual tomorrow. When buying a product today, it is impossible to know exactly whether you will be able to wear this in public this week, in a month, and maybe in a year.
At the same time craving to dress up will not go away — in this regard, we can expect more dynamic development of virtual clothes. Digital outfits cheaper to quench your thirst of shopping and something new in the wardrobe, while not likely to cause pangs of conscience regarding the contamination OCDusausa environment that provokes overproduction in the fashion industry.