The demand of Russians on electronic tablets have grown after years of decline, according to the marketplaces and distributors. In the first half of users are 38% more likely to be interested in the purchase of such devices on the Internet, and sales segment increased by 8-12% compared to the same period last year. Growth will remain temporary, experts say, the tablets proved to be the most cost-effective solution for remote work and learning.In the first half of 2020 the demand for electronic tablets in Russia increased by 38% compared to the same period last year, according to a study of the service Price.ru (specializiruetsya on a comparison of prices; a part of the holding Capital S8), which read “y”. According to him, for six months in Runet recorded a 10.5 million requests for the purchase of such goods, while in the same period a year earlier to 7.6 million queries. During the same period, the average price of tablet in Russia increased from 42% to 19.1 thousand RUB sales Growth of tablets observed in the company “marvel-Distribution”. In her estimation, the actual sales for the half grew by approximately 10-12% over the same period of 2019 (when they amounted to about 4 billion rubles, reports “Kommersant” on 2 August 2019), this product was not enough, the demand exceeded supply because of production problems with vendors. According to “M. Video-Eldorado”, the market of tablets in Russia in the first half rose 8% in the money and remained at level of last year in units, sales of the group in this segment has increased by half.Prior to that, sales of tablets in Russia decreased for several years. So, for the first half of 2019, almost 42% decline in sales of tablets on the operating system Windows and 15% on iOS and Android, according to “Kommersant” August 2, 2019, citing data from GfK. The drop in sales of tablets based on Windows platform, retailers recorded earlier (see “Kommersant” on 6 June 2018).Sales leaders for the first half of 2020 became tablets brands Huawei, Samsung and Apple, and Lenovo and Xiaomi, noted in Price.ru. In particular, Huawei MediaPad in the price segment up to 15 thousand rubles has become one of the best selling Android tablets for young people added to the company. President Honor (part of Huawei) in Russia, Turkey and CIS Tony Ran through the press service reported that the company plans to expand product portfolio in Russia the new tablets.In addition, in the first half increased demand for tablets domestic brand Prestigio 3-8 thousand RUB that traditionally buy for children, analysts said Price.ru. The share of sales of devices to 5 thousand rubles grew in total sales, confirm in a press-service of “VimpelCom”. Most popular sales in the piece there called a tablet of another domestic brand — BQ (1085L Hornet Max Pro).Much of the growth stems from the fact that the expected second wave of the pandemic, and the tablets proved to be the most cost-effective solution for onorganization of remote workplace, says the head of “Laptops and PCs” “marvel-Distribution” Andrey Latyshev. Tablets allow you to connect to conferences at the Zoom, while the workers laptops do not always allow installation of external software, indicates the head of service design at Accenture Interactive Russia Pavel Rodygin. The growth in demand is not surprising, since “to grow with almost zero base very easily,” he adds.The past few years, tablets have sold poorly, consumers preferred smartphones with larger screens, said the Director General of the Agency TelecomDaily Denis Kuskov. Interest in tablets this year can be explained by the fact that the students finished year remotely and not all parents could afford to buy notebooks that cost from 20 thousand rubles., he said, so a return of interest in the tablet is temporary and will end this fall.Yulia Stepanova
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